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Understanding Generation Z: Wellness Needs in a Digital Age
Generation Z, born between the mid-1990s and the early 2010s, is the first generation to grow up entirely in the digital age. This has shaped their unique approach to learning, communication, and well-being.
Facing New Challenges
While Gen Z is tech-savvy and globally connected, they also face significant challenges:
Increased Mental Health Concerns:Â
A study published in The Lancet found that rates of depression among young people have increased significantly over the past decade.
The Impact of COVID-19:
The COVID-19 pandemic has further exacerbated these concerns. A report from the Centers for Disease Control and Prevention (CDC) highlights a rise in symptoms of anxiety and depression among young adults during the pandemic.
Gen Z: Digital Natives with a Focus on Wellness
Despite these challenges, Gen Z is also a generation that prioritizes mental health:
A 2021 survey by the American Psychological Association (APA) found that Gen Z is more likely than previous generations to report feeling stressed and overwhelmed. However, they are also more likely to seek help for mental health concerns.
A study by the Pew Research Center found that 73% of teens say they use social media to learn about mental health issues.
Reaching Gen Z Where They Are
Understanding how Gen Z consumes information is key to reaching them with effective wellness resources:
Video is King
A report by Sandvine found that online video accounted for 66% of all internet traffic, which was a 24% increase over the prior year.
Social Media Savvy
According to a 2023 Pew Research Center study, the most popular social media platforms among teens include YouTube (93%), Instagram (59%), TikTok (63%), and Snapchat (60%).
Meeting the Needs of Gen Z
CampusWell is committed to creating engaging and accessible wellness content specifically designed for Gen Z. Our evidence-based content and AI-powered solutions empower them to take charge of their mental health and well-being in the digital world they navigate.