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Category: Career

01 NovCareerFeaturedMoneySexual assault and harassmentSexual culture

Bystander intervention goes professional: 4 tips for stepping in on the job

by Chamonix Adams Porter0 Comments
[vc_row][vc_column][vc_column_text]Rate this article and enter to win
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Here’s something most of us know, and the research backs up: Small actions make a big difference, especially when it comes to preventing sexual harassment and assault. If we see something that doesn’t feel right, we can act. This is bystander intervention: stepping in to reinforce our community values and prevent harm when we see something that looks like disrespect or pressure. Many of us already do this, like when we disrupt a conversation that seems uncomfortable or speak up when people make hurtful comments.

Often, when we think about sexual misconduct and bystander intervention, we’re thinking about intervening in social situations, such as on the dance floor, at a party, or in a relationship. But what happens when you see this happening at your internship, on the job, or at your workplace?

While we might know that it’s equally important to take action in the workplace, we might not exactly know how to do it, especially if we’re dealing with uneven power dynamics—like a boss who’s making crude comments to an employee or an established colleague taking advantage of a new intern. The good news? The basics, which you already know, work here too.

“The skills and strategies that work in social contexts can often be applied to other settings, including professional contexts such as a summer internship or other job,” says Laura Santacrose, assistant director of the Skorton Center for Health Initiatives at Cornell University in New York, who developed Cornell’s “Intervene” project, a bystander intervention initiative for students. The knowledge and confidence that we’ve gained from intervening in other contexts make a difference. Knowing we have the skills to step in makes us more likely to do so, according to a 2014 study of college students in the Journal of Interpersonal Violence.

Besides reinforcing your own personal values, you’re also setting the bar high for the rest of the organization. And that’s important. “Employers hope to create an environment that is welcoming and inclusive for all employees. A safe and inclusive environment fosters teamwork among colleagues, greater workplace satisfaction, and higher levels of innovation and creativity on the job. Employees who are able to facilitate such an environment are highly valued by both their employers and by their clients,” says Jeanine Dames, director of the Office of Career Strategy at Yale University in Connecticut.

Happy professional girl

So how do you do it?

Before you start, consider risk

Whenever we intervene, it’s critical to consider the potential risks involved and to make a safe plan. The power dynamics between supervisors and employees may make it difficult to intervene directly, so consider subtle or indirect actions. “There may be additional supports in a professional setting that will make an intervention easier [than in a social situation], including support from a human resources department,” says Santacrose.

Start here: Stepping in on the job

[/vc_column_text][vc_column_text]1. Pay attention to what’s happening

  • Overhear a sexist comment about the new hire’s cleavage? See a colleague’s uncomfortable face when he interacts with his overly handsy boss? Pay attention to the patterns.
  • Ask yourself: How might this situation impact the individuals involved? The department or team? The broader community of the organization or company?

2. Decide: Should someone step in? And who should that someone be?

  • Trust your instincts. It’s OK to decide to do something even if you aren’t sure there’s a problem.
  • Remember that “doing something” might be shooting a quick email to human resources (HR) or chatting briefly with your coworkers to see if they’re noticing it too. Ask your fellow employees or supervisors what they’re seeing or how they might deal with the situation. HR representatives may be particularly helpful. It’s their job to make sure that the workplace is safe and respectful, so they want to know when something seems off.

3. Make a plan

  • There are usually multiple ways to intervene. Play to your strengths. Not sure what those are? Take our bystander quiz here to learn more about your stepping-in style. Remember that interventions don’t have to be dramatic to be effective.
  • Pay attention to power dynamics. If you are worried about the consequences of intervening, consider confidentially reporting the problem to HR.

4. Make your move: Intervene and follow up

  • After you’ve intervened, follow up with the person being targeted or your colleagues.
  • Think about what the organization could do to make positive outcomes more likely in the future. What structural changes would help? Can you review company policies and suggest updates? Are there employee training options that can help set community standards? Make suggestions and be willing to help put them into place if it’s an option.
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How would you respond?

Now that you know the basics, or at least can refer back to them, let’s get into some examples. Use the following scenarios to think about possible intervention strategies. What strategies would you choose?[/vc_column_text][vc_custom_heading text=”Scenario 1: Inappropriate jokes
” font_container=”tag:p|font_size:20|text_align:left” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]Imagine that you share an office space with several other summer interns. One of the interns, Taylor, often makes sexual jokes and suggestive comments. You and the other interns find the jokes annoying, but one of the interns, Sam, looks upset and starts to avoid the space.[/vc_column_text][vc_tta_accordion shape=”square” color=”blue” c_icon=”chevron” active_section=”0″ collapsible_all=”true” css=”.vc_custom_1505257761599{border-bottom-width: 20px !important;padding-bottom: 20px !important;}”][vc_tta_section title=”Potential impacts of this behavior ” tab_id=”1504052666707-487f2eae-0de4″][vc_column_text]

  • Taylor is distracting everyone from work.
  • Sam might worry that others think Taylor’s jokes are OK.
  • Sam’s job performance could suffer.
  • Other interns’ job performance could suffer.
  • Taylor might continue this behavior in other workplaces, which could continue to hurt people—and damage Taylor’s job prospects.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Possible interventions ” tab_id=”1504052666804-66add783-ae2c”][vc_column_text]

  • Don’t laugh at the jokes. An awkward silence can speak volumes.
  • Privately check in with Taylor. “You probably mean well, but those jokes make you seem unprofessional.”
  • Privately check in with Sam. “You seemed a little bit uncomfortable with Taylor’s jokes. Are you OK?”
  • Talk to a supervisor. Suggest that supervisors discuss appropriate workplace conduct with new interns now and in the future.
  • Consider structural changes that can prevent this problem from happening again. Proactively start positive, professional conversations in the shared workspace. This sets a good example and minimizes chances for inappropriate conversations to begin.
  • Student story: “I politely interrupted the situation by asking a work-related question to cause a distraction and interruption. Then I privately talked to my co-worker at a later time.”
    —Rebecca B., fourth-year undergraduate, Rochester Community and Technical College, Minnesota

[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”Scenario 2: Unfair treatment
” font_container=”tag:p|font_size:20|text_align:left” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]Imagine that you have a part-time campus job in a lab. The professor in charge of the lab chooses a graduate student, Riley, to lead a project. A few weeks ago, Riley asked one of your coworkers, Casey, out on a date. Casey said no. Since then, Riley seems to be treating Casey differently from the other lab members. Riley often dismisses Casey’s comments in meetings and assigns all the menial jobs to Casey.[/vc_column_text][vc_tta_accordion shape=”square” color=”blue” c_icon=”chevron” active_section=”0″ collapsible_all=”true” css=”.vc_custom_1505257813391{border-bottom-width: 20px !important;padding-bottom: 20px !important;}”][vc_tta_section title=”Potential impacts of this behavior” tab_id=”1504052753249-e585b76c-21e9″]

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  • The professor might think that Casey is not a good employee.
  • The rest of the lab members are missing out on Casey’s contributions.
  • Other lab members might feel like they must always agree with Riley or face retaliation.
  • Riley is behaving unprofessionally, which could hurt Riley’s future job prospects.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Possible interventions ” tab_id=”1504052753334-d21292d9-c739″][vc_column_text]

  • Validate Casey’s contributions. If Riley dismisses one of Casey’s comments, say, “I actually thought that was a really good point.” Similarly, volunteer to do the menial jobs yourself.
  • Check in with Casey. Tell Casey that you’ve noticed the problem and are available to help. Providing emotional support after an incident of harassment is the most common kind of workplace bystander intervention, according to a 2016 study in the International Journal of Human Resources Management.
  • Express your concerns with the professor supervising the lab.
  • Consider reaching out to an official such as a Title IX coordinator or HR representative.
  • Propose structural changes to ensure everyone’s voices are heard and menial jobs are fairly distributed. For example, you could suggest that everyone takes turns performing the less-desirable tasks using a chart that’s visible in the lab.
  • Student story: “I told my manager right away. The manager handled it from there.”
    —Kassandra J., first-year graduate student, Texas Woman’s University

[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”Scenario 3: Callouts on appearance
” font_container=”tag:p|font_size:20|text_align:left” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]Imagine that you have a part-time job. Your supervisor makes small talk with employees as you arrive in the morning. Topics range from sports to the weather, but on several occasions, your supervisor has made comments about the appearance of one employee, Kai, such as, “You look gorgeous today!” and “That shirt looks great on you!” Your supervisor does not comment on other employees’ appearances.[/vc_column_text][vc_tta_accordion shape=”square” color=”blue” c_icon=”chevron” active_section=”0″ collapsible_all=”true” css=”.vc_custom_1505257821057{border-bottom-width: 20px !important;padding-bottom: 20px !important;}”][vc_tta_section title=”Potential impacts of this behavior” tab_id=”1504052838430-8b2d08cc-2ef1″][vc_column_text]

  • This behavior creates a workplace that emphasizes people’s appearance, perhaps implying that their looks matter more than their ideas.
  • Kai may feel uncomfortable at work and worry about what the manager expects.
  • Other employees might worry that they will be treated differently based on appearance too.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Possible interventions ” tab_id=”1504052838526-d3cdd71b-5a02″][vc_column_text]

  • Check in with Kai and express concern about the comments.
  • Subtly steer conversations back to appropriate topics.
  • Speak to another employee and ask for advice.
  • Talk to an HR representative. They may be able to take action without revealing your identity.

[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_column_text]See? Your bystander skills just went pro. When you break it down like this, intervening becomes a little easier, which means your workplace can be just as supportive of a community as your campus is. So remember: Your bystander skills can work in any context, at any time.

Want more bystander info? Check out Cornell University’s bystander initiative, “Intervene.” This interactive training, useful for students of all kinds, offers concrete strategies for intervening in a wide range of social, academic, and professional settings.

Strategies developed by the Communication and Consent Educator program at Yale University. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

[school_resource sh101resources=’no’ category=’mobileapp,healthservices, wellnesspromotion, counselingservices, titleix’] Get help or find out more

“Intervene” video and resources on bystander intervention: Cornell University

Brochure on effective intervention strategies: Yale University

[survey_plugin]

Article sources

Jeanine Dames, JD, director of office of career strategy, Yale University, Connecticut.

Laura Santacrose, MPH, assistant director, Skorton Center for Health Initiatives, Cornell University, New York.

Banyard, V. L. (2011). Who will help prevent sexual violence: Creating an ecological model of bystander intervention. Psychology of Violence, 1(3), 216–229.

Banyard, V. L., Plante, E. G., & Moynihan, M. M. (2004). Bystander education: Bringing a broader community perspective to sexual violence prevention. Journal of Community Psychology, 32(1), 61–79.

Bennett, S., Banyard, V. L., & Garnhart, L. (2014). To act or not to act, that is the question? Barriers and facilitators of bystander intervention. Journal of Interpersonal Violence, 29(3), 476–496.

Bowes-Sperry, L., & O’Leary-Kelly, A. M. (2005). To act or not to act: The dilemma faced by sexual harassment observers. Academy of Management Review, 30(2), 288–306.

Carmody, M. (2005). Ethical erotics: Reconceptualizing anti-rape education. Sexualities, 8(4), 465–480.

Garcia, S. M., Weaver, K., Moskowitz, G. B., & Darley, J. M. (2002). Crowded minds: The implicit bystander effect. Journal of Personality and Social Psychology, 83(4), 843–853.

McDonald, P., Charlesworth, S., & Graham, T. (2016). Action or inaction: Bystander intervention in workplace sexual harassment. International Journal of Human Resource Management, 27(5), 548–566.

McMahon, S., & Banyard, V. L. (2012). When can I help? A conceptual framework for the prevention of sexual violence through bystander intervention. Trauma, Violence, & Abuse, 13(1), 3–14.

Rayner, C., & Bowes-Sperry, L. (2008, June). Mobilizing bystanders to intervene in workplace bullying. In The 6th International Conference on Workplace Bullying.

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01 JunCareerFeaturedMoney

Jobs and internships: Find your leadership potential this summer

by Lydia X Z Brown0 Comments
[vc_row][vc_column][vc_column_text]Rate this article and enter to win 
Climbing into the lifeguard chair for the summer? Decorating your cubicle at your new internship? In a recent survey by SH101, two out of three students who responded said they expected to have at least one job or internship this summer. Whatever you’re doing, for whatever reason, it’s worth strategizing about ways you can use the experience to develop leadership skills.

Why leadership? Two reasons: First, employers love leadership. Four out of five employers look for leadership skills on new college graduates’ rÃĐsumÃĐs, according to the Job Outlook 2016 survey by the National Association of Colleges and Employers. Second, “leadership” is broad enough that you can potentially find ways to demonstrate relevant characteristics and skills in any situation, including working as a lifeguard or camp counselor. For more comprehensive resources, and to make your summer work on your rÃĐsumÃĐ, see Get help or find out more.

What counts as leadership?

Here’s why it’s worth getting comfortable with the idea of yourself as a potential leader. Not all leaders have the title “president” or boss other people around. Leadership is about having influence and inspiring others to take productive action. When you think about leadership, remember these key points:

  • Leadership takes many different forms, and not all of them are readily apparent.
  • Leadership spans many skill sets and personality types.
  • Anyone can learn to lead, even in unconventional situations.
[/vc_column_text][vc_tta_accordion shape=”square” c_icon=”chevron” active_section=”” collapsible_all=”true”][vc_tta_section title=”What skills are relevant to leadership?” tab_id=”1501521859510-e4bfe99a-9711″][vc_column_text]We can hone leadership skills without winning a war or finding a cure for disease. Leadership includes these skills and more:

  • Interpersonal communication
  • Community-building actions that strengthen a shared sense of purpose
  • Conflict resolution and teamwork
  • Motivating and supporting others, including acknowledging their efforts
  • Managing your time, and helping others manage theirs, including delegating tasks and keeping a group on track
  • Including people who are often marginalized and excluded
  • Giving and receiving constructive criticism
  • Innovative thinking

Does everything have to be about your rÃĐsumÃĐ?

As much as we’re talking here about career potential, other goals are valuable too: earning money, developing yourself personally, keeping busy, and having fun. It’s OK if your summer isn’t directly about building your rÃĐsumÃĐ. It’s worth thinking about it through that lens, however, because you might find that your role has some career relevance that you hadn’t spotted initially. For example, working retail or in the food industry can build customer service and communication skills.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

3 strategies to build leadership experience you can use later

1  Remember that metrics matter:

Hiring managers want to know the numbers. Use statistics and precise information. How many events did you help staff? Your organization or club’s social media followers grew by what percentage? How much money did you help raise? How many like-minded organizations did you reach out to about a potential collaboration? When you took over tracking inventory, how much of your boss’s time did you free up for them to work on growing the business? Track your activities and tasks on a spreadsheet for easy access in a job search.

How to keep track of your workplace goals and accomplishments

  • When you’re getting started in your job or internship, talk to your supervisor about realistic, measurable goals. For example, your goals may include writing a certain number of blog posts, signing up a certain number of customers for a rewards program, or developing enough knowledge that you can take on some managerial duties before the end of the summer. Look for some element of challenge and an opportunity to show your skills and effort, but not setting the goals so high that you can’t meet them. Your supervisor can help you figure out what’s attainable.
  • Keep a simple spreadsheet outlining what you did in the job or internship. This can help your current supervisor write future letters of recommendation, help you flesh out your rÃĐsumÃĐ and LinkedIn profile, and help you prepare for interviews. You might be amazed at what you accomplish in one summer.

2  Think about ways to add value:

Future interviewers will want to hear your stories about specific projects, ideas, or accomplishments. Here’s what that could look like.

Find ways to demonstrate your initiative
Managers love when employees or interns propose new projects to expand their programs or increase revenue. These types of projects show innovation, creativity, and commitment, all valuable leadership traits. It’s especially valuable if your initiative will be sustainable when you’re no longer around to do it. Just make sure you have enough time to complete the tasks you were initially assigned and are in a position to take on any extra work.

Consider what you could accomplish this summer:

  • If you’re interning at a small nonprofit, you might volunteer to create a spreadsheet and tracking system for prospective donors.
  • If you’re working retail at a local business, you might volunteer to redesign the store’s website or brochures to attract new customers from the local college.
  • If you’re a sleepaway camp counselor, you might design and lead a new activity to keep campers engaged.
  • If you’re at the mom-and-pop ice cream stand, you may want to highlight your readiness to work a double shift to cover for coworkers who bailed, or your willingness to design T-shirts or signs.

3  Think about how these experiences could transfer to your career:

Future employers want to know that you can apply those same skills to their own organizations and challenges. When preparing for job interviews, plan how you’ll tell your stories of overcoming challenges, developing your own projects, and helping your employer accomplish their goals. The creativity, persistence, and dedication that you put into that new sign, updated database, or increased Facebook “likes” could translate into real, usable assets at your future company (depending on their strategic goals).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How to approach barriers affecting marginalized communities

If you have a condition that may be relevant to your presentation or performance, it can be useful to address it (without necessarily disclosing a diagnosis). For example:

  • “Verbal instructions can be harder for me to remember. It would be helpful if you could give me written notes or emails about my assignments to make sure I have what I need to do my best.”
  • “This is my first time working in an office—I hope to learn a lot this summer. It would be great if you could point out to me how things work, even if you think it might seem obvious, so I can learn even more.”
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Put this into practice: How to make it work in person and on paper

Almost any work placement can provide opportunities to develop leadership skills. Here, students identify what they learned from short-term roles in four different fields. Jeff Onore, a career coach based in Massachusetts, discusses how they can present that experience to employers—in person or on paper. These strategies are relevant to a wide range of career interests, skills, and experiences.[/vc_column_text][vc_tta_tabs style=”modern” color=”white” alignment=”center” active_section=”1″][vc_tta_section title=”In the interview” tab_id=”1493228642125-0c9722da-f085″][vc_column_text]

Student perspective

How to talk about it

Government agency


“I worked with [a county probation department], and I was taught to be more responsible and take deadlines seriously. I also learned that you yourself are solely responsible for your work and to always double-check [everything].”
—Third-year undergraduate, California State University, Channel Islands
“Working with a probation department tells me the student is mature and professional. Employers like to see people do challenging things in challenging environments. Stress the fast pace as well as the empathy you need to work in that field.”

Childcare


“I gained a lot of leadership skills in a job in a daycare. Working with children aged six weeks to five years presents a new challenge every day, sometimes basic and other times very complicated. It requires making a lot of judgment calls on your feet and then communicating about your decisions to parents and supervisors later.”
—First-year graduate student, University of Delaware
“Own this; confidently say [you] gained leadership skills working in a daycare, a role that some people would play down. You can say, for example, ‘One thing I’ve learned about leadership: You need to stay calm.’”
[/vc_column_text][/vc_tta_section][vc_tta_section title=”On your rÃĐsumÃĐ” tab_id=”1493228642186-b43ebd6b-78d5″][vc_column_text]

Student perspective

How to talk about it

Amateur theater


“As stage manager for a college play, I knew that some cast members got along better than others, but all had to interact. After and before rehearsals, I’d ensure everyone was in a decent mood, and work out any misgivings.”
—Fourth-year undergraduate, Wayland Baptist University, Texas
“Stage Manager, 2014–2017:

  • Four major productions: South Pacific, The King & I, Romeo and Juliet, The Bachelor Goes Live.
  • Casts of 20–40; crews included lighting, sound, props, and costumes; coordinated these often conflicting departments and teams.”

Summer camp


“I was a camp counselor, which makes it easy to gain authority over the group, but more difficult to have a common communication basis where they feel comfortable talking to you about what they need [while also respecting] rules you set into place.”
—Third-year undergraduate, University of Central Arkansas
Include the metrics, and put some meat on the role:

  • “22 campers, 24/7 responsibility
  • Organized camp-wide Olympics, securing buy-in from the head counselors and students.
  • Facilitated the closing ceremonies for audience of families, recognizing each student.”
[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Presenting the tough stuff: How 5 students can address workplace obstacles

The workplace brings frustrations and constraints, as well as opportunities. Here, students describe five barriers that may make it harder for them to transfer certain skills and experiences into jobs after graduation. Jeff Onore, a career coach based in Massachusetts, looks at ways to approach it. These strategies are relevant to a wide range of career interests, skills, and experiences.

Student perspective

Expert perspective

1.  Gender/sexuality bias


“I am unsure if I can give my most valuable leadership positions—as president and vice president of finance of the Queer Student Alliance—on my rÃĐsumÃĐ, for fear of discrimination or implicit bias against me.”
—Second-year undergraduate, Tulane University, Louisiana
“There may be room to say you effected social change as president of a student alliance. Be prepared at your interview to be asked the name of the organization. If you’re applying to pretty liberal employers—universities, arts, etc.—this may not be an issue. In more conservative fields, the reality is that this can be trickier to navigate.”

2.  Sexual harassment


“Sexual harassment has caused me to leave an internship at a law firm.”
—Second year graduate student, Johns Hopkins University, Maryland
“No one will ask why you left an internship the way they might ask why you left a job. In this case, focus on what you learned in the internship.”

3.  Economic hardship


“It’s very difficult to participate in unpaid internships, offered by many nonprofits, when the cost of higher education is so debilitating.”
—Fourth-year graduate student, Emory University, Georgia
“Employers understand that financing college imposes more constraints on some students than others. If you don’t have much internship experience in your field, go right to this framing: It was important for you to work, and this is what you accomplished in the jobs you held (your good work ethic, your time management, and so on).”

4.  Deafness and disability discrimination


“[It was problematic that I had] no access to communication: American Sign Language, transcripts, closed captioning, etc.”
—First-year graduate student, California State University, Northridge
“If your college has connections with companies that do a good job accommodating deaf and disabled employees, start there. Some employers can be identified through the Lime Connect Network for the STEM fields or through chapters of the US Business Leadership Network in all fields. Disclosing deafness or a disability is unpredictable—some employers will be much more receptive than others. In the US, your right to reasonable accommodations on the job is protected by federal law. You can encourage an employer to contact the Job Accommodation Network for free expert help in figuring out accommodations. Or you might decide an employer isn’t worth the struggle.”
—Lucy Berrington, editor of Student Health 101

5. Age and gender discrimination


“Discrimination based on age and gender is something that I have been faced with, as I am a young female in the engineering field, which is predominately male. I know I am sometimes underestimated and pushed aside by peers because of this, but it only fuels my fire to be stronger and show them my leadership skills.”
—First-year graduate student, Villanova University, Pennsylvania
“The STEM fields are looking to recruit more women. Recognize your value to them. There may be a certain amount of age and gender discrimination, so it’s important to determine what the company culture is like. The first thing to do is to network through the engineering department at your school. People are often kind to those who have had a similar experience. Look at Glassdoor.com for information about the culture at corporate engineering departments, and use internships to take the temperature of different work environments. A large company may prioritize discrimination training; a small company may give you a chance to get certain kinds of experience more quickly.”
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Get help or find out more
[school_resource category='careerservices, studentservices, helpdesk']

Comprehensive guide to an internship [pdf]: Grinnell College

How to make the most of your summer job [pdf]: Harvard Law School

How to make your summer work on your résumé: HerCampus

Writing camp jobs on a résumé [pdf]: CampBusiness

12 surprising interview tips: Forbes

[survey_plugin] Article sources

Jodie Collins, supervisor, Multicultural and Student Programs, Olympic College, Washington.

Jeff Onore, career coach, Waltham, Massachusetts.

National Association of Colleges and Employers. (2017).  Job outlook 2016: Attributes employers want to see on new college graduates’ rÃĐsumÃĐs. Retrieved from https://www.naceweb.org/s11182015/employers-look-for-in-new-hires.aspx

Student Health 101 survey, February 2017.

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01 OctBodyCareerFeaturedMindMoneySelf

Student hacks: More freebies than you’ll ever get again

by Taylor Rugg0 Comments

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Student life is full of challenges, sometimes triggering a major case of enough already. You’re probably aware that the campus offers a bunch of services and resources designed to help you be healthy, resilient, and successful. Do they work? In surveys by Student Health 101, you say yes: These services can make the difference between passing or failing, an A or a B, staying in or dropping out. Students often say they regret waiting until they were in a crisis, and wish they’d accessed these resources earlier. Some report that for the longest time they didn’t know certain types of support existed.

Free stuff for students

Campus resources are usually available free or at a low cost. Of course, college gym membership, counseling, and so on are not literally free; their cost is covered by your tuition. If you don’t use them, you’re not getting what you’re paying for. In a recent survey by Student Health 101, more than three out of four college students said this is even more reason to access these services. If you wait until after you’ve graduated to learn yoga or get professional help with your social anxiety, it will likely be costly.

How to know what you have

The availability of resources at any given school depends on various factors. To learn what’s typically available and how can it make your life easier, click on each resource.

Here’s how to make sure you’re not missing out:

  • Scour your college website
  • Talk with staff, faculty, RAs, mentors, and other students
  • Check out any building, event, or publication that suggests resources for students
  • Look for student jobs and other opportunities to work with campus resource centers
  • Review your orientation resources (e.g., Class of 2020 Facebook page)

Academic tutoring, office hours, and study support

“The tutoring center has helped me more than words can describe. I finally understand the work I’m doing, plus it’s free! I went from being an average student to being above average and helping other kids in my classes.”
—Fifth-year undergraduate, University of New Mexico

“They helped me bring my essay writing up to over 80 percent grade-level, elevating my writing ability from high school to university quality in one session.”
—Fifth-year online undergraduate, Trent University, Ontario

Typical services

  • Supports students through ongoing or short-term struggles, and helps students become more competitive (e.g., aspiring grad students looking to improve their grades)
  • Office hours provide individualized time with instructors or peer tutors
  • Study centers can help with time management, overcoming procrastination, note taking, effective reading, exam prep, etc.
  • Many study centers provide group workshops in key skills and specialized tutoring for different subjects (or referrals to community-based tutors)
  • Writing centers help students build college-level writing skills (e.g., via brainstorming and editing services)
  • Drop-in hours can help you find quick answers to specific questions
  • Cost if paying privately: $15–$25/hour (student tutors), $50–$75/hour (professional tutors) (various sources)

How it made the difference

“Huge! I took a coding class and had no prior programming experience. I was in office hours all the time. Without being able to go to my instructor for help, I would not have done nearly as well in the class as I did.”
—Second-year undergraduate, Missouri University of Science and Technology

“Office hours enabled me to get additional time with my TAs and further understand the material.”
—Fourth-year undergraduate, Johns Hopkins University, Maryland

Academic advising

“It’s the difference between passing and not passing classes, going to summer school vs. not going.”
—Third-year undergraduate, California State University, Stanislaus

“Without my advisor, I would be so lost on which classes to take when. She provides me with opportunities outside of just choosing classes to better myself in my career.”
—Third-year undergraduate, Northern Michigan University

Typical services

  • Guidance around what classes to take when, in order to meet graduation requirements efficiently, helps students get through their program more quickly and save money by taking classes in the most appropriate sequence
  • Guidance around accessing opportunities relating to degree goals (e.g., internships and conferences)
  • Support with decisions around personal goals relating to career, interests, and/or advanced degrees
  • May provide support with time management and study skills
  • Cost if paying privately: $50–$100/hour (services for students with disabilities) (various sources)

How it made the difference

“Attending academic advising made an incredible difference in relieving the stress of picking courses and making important choices regarding my studies and undergraduate career.”
—Fourth-year undergraduate, Trent University, Ontario

“My academic advisor helps identify a balanced combination of courses so that my course load is not overwhelming.”
—Fourth-year online undergraduate, Florida International University

“It made a world of difference between me going to grad school or not going… between succeeding and failing at the process.”
—First-year graduate student, California State University, Stanislaus

Recreational and fitness resources

“I wish I had started taking advantage of the recreation center and gym earlier, especially while access is free. Exercise is so important to staying healthy and happy, but I didn’t realize how big of an impact it can have.”
—Third-year undergraduate, Texas Christian University

“Changed my lifestyle and health habits completely.”
—First-year graduate student, University of North Dakota

Typical services

  • Free access to gym, weight room, track, pool, etc.
  • Free access to a range of fitness classes and intramurals (varies by school)
  • Most schools allow one guest per student with a nominal fee
  • Personal training (may involve a fee)
  • Consultation with nutritionist or fitness director (varies by school; may involve a fee)
  • Cost if paying privately: gym membership averages $58/month (Cheatsheet); personal training $80–$125/hour (Angie’s List).

How it made the difference

“It made a huge difference! Taking time between classes to work out helped me recharge and let me be ready to learn.”
—Third-year undergraduate, University of Guelph, Ontario

“It’s great to have free access to fitness equipment. It made a huge difference in my fitness and stress level.”
—Fourth-year undergraduate, Ferris State University, Michigan

“Having a gym close by is game-changing!”
 —Third-year undergraduate, Queen’s University, Ontario

Library services

“Getting support from librarians and library staff has saved me hours of work on papers and projects.”
—Fifth-year undergraduate, Michigan Technological University

“I rented textbooks from the library, which saved me a lot of money.”
—Fourth-year undergraduate, University of Windsor, Ontario

Typical services

  • Books, articles, and journals, hard-copy or electronic, available to borrow
  • Research assistance (e.g., finding resources, navigating databases, requesting articles)
  • Extensive online resources, sometimes including instant chat guidance
  • IT stations including free software access
  • Private or group study spaces
  • Loans and sometimes rentals of textbooks, laptops, and other materials (varies)
  • Access to software, such as Microsoft Office
  • Specialized research resources for needs relating to disability services and other programs
  • Printing, photocopying, and scanning (may involve fees)
  • Cost if paying privately: no direct equivalent

How it made the difference

“The library made a huge difference. It was a place of quiet where I could put 100 percent of my focus into my work. The people within the library also helped to bring my papers to the next level.”
—Second-year undergraduate, Concordia University of Edmonton, Alberta

“The friendly support of our librarians in helping me find journal articles through the library’s online databases made a huge difference in my being able to complete my research well.”
—Second-year graduate student, Arkansas Tech University

Disability, injury, and illness accommodations and services

“It changed everything. I finally felt like I was on an even playing field with my peers and didn’t have to stress that my condition was setting me back any more.”
—Fourth-year undergraduate, Stanford University, California

“I got sick with mono and didn’t go for help, and my grades went down. I wish I would have said something sooner to get time to finish school work.”
—Third-year undergraduate, Michigan Technological University

Typical services

  • Works to create equitable support services for students with physical, psychiatric, or developmental disabilities and illness
  • Academic and living accommodations to help students with challenges related to disability, injury, and illness
  • Core services include learning plan development, exam accommodations, assistive technologies, resources in alternate formats (e.g., Braille), finding funding support, general advising, and personalized support staff
  • Transportation assistance for students with limited mobility
  • Cost if paying privately: no direct equivalent

How it made the difference

“Disability services made a massive difference. I probably wouldn’t have made it through university without their support.”
—Fifth-year undergraduate, Memorial University of Newfoundland, Newfoundland and Labrador

“The Accessibility Resource Center: The accommodations they allow for me are amazing and have greatly helped me succeed in courses.”
—Third-year undergraduate, University of New Mexico

“I have ADHD and never wanted to be one of those students who gets extra time and help... So I’ve never gotten help that I probably need. I haven’t overcome it and it’s probably negatively affecting me.”
—Third-year undergraduate, University of Maryland, Baltimore County

Counseling

“The counseling center helped me more than any paid therapist ever has. They helped me nearly overcome my phobia and deal with substance abuse and sexual assault.”
—Third-year undergraduate, University of Memphis, Tennessee

“It made a huge difference in helping me understand myself and relate easier to fellow students.”
—Fourth-year undergraduate, Berea College, Kentucky

Typical services

  • Free counseling/therapy services, confidential for those age 18+ (below that age, inquire about confidentiality law and policy)
  • Individual and group counseling, emergency psychological services, and wellness programming including workshops and groups
  • Support with issues including life transitions and adjusting to college
  • Support with anxiety, stress, depression, other mental health conditions, identity, anger management, body image and disordered eating, family issues, motivation, substance abuse or dependency, abuse, suicidal thoughts, and more
  • Emergency phone line and/or on-call staff for after-business hours and weekends (at some schools)
  • Cost if paying privately: $50–$250/hour (uninsured); insurance typically covers a portion of mental health care.

How it made the difference

“There is a good chance I wouldn’t be in university right now without it.”
—Fourth-year undergraduate, University of Windsor, Ontario

“Instead of focusing on me and my problems, I took advantage of group therapy, which allowed me to be a part of other people’s struggles and hear their experiences, difficulties, failures, and losses (and have them experience mine as well). I was able to see, learn from, grow, and get back to living my life.”
—Third-year graduate student, Cornell University College of Veterinary Medicine, New York

“It made a tremendous difference in teaching me valuable lessons on controlling anxiety.”
—Fifth-year undergraduate, Michigan Technological University

“I went through an incredibly difficult family emergency while in a very demanding program. Counseling helped me understand and work through the emergency and also provided support when I struggled academically, allowing me to carry on.”
—Second-year undergraduate, Trent University, Ontario

Health services

“The health center saved me a lot of money, because I don’t have good insurance coverage.”
—Fourth-year undergraduate, University of West Georgia

“Excellent system, easy to access, and the doctors are very friendly. I wish I didn’t have so many hesitations and went to them sooner.”
—Third-year undergraduate, Mount Royal University, Alberta

Typical services

  • Consultations and treatment for injury, illness, and health maintenance via campus health center
  • Preventive health services including vaccinations (flu shots, travel vaccines, and more)
  • Smoking cessation, alcohol moderation, recovery support, and other substance use services
  • Specialist health services, including STI and pregnancy testing and birth control
  • Care with chronic allergies, illness (e.g., diabetes), and other conditions, including administering injections
  • Health care providers may include physicians, nurse practitioners, nurses, psychologists, physician assistants, and specialists such as psychiatrists
  • Appointments are often free; tests and medications may involve fees
  • Many schools offer student health insurance and/or accept other health insurance
  • Urgent care centers: Cost will vary based on need and insurance
  • Cost if paying privately: uninsured new patient primary care visit averages $160 (Johns Hopkins Bloomberg School of Public Health)

How it made the difference

“I love the free things they give out.”
—Fifth-year undergraduate, California State University, Channel Islands

“It was so great to have assistance on campus and at such great prices for college students! I appreciate it so much!”
—Second-year undergraduate, University of Wisconsin–Eau Claire

“The health center provided me with that-day doctor appointments, which minimized the amount of time I spent out of class sick.”
—Fifth-year undergraduate, University of Wyoming

Career services

“Make use of small amounts of time you get in the day to access career support. This can make an enormous difference in how prepared you are.”
—Third-year undergraduate, University of Miami, Florida

“It helped me a lot in preparing for job interviews and fixing up my résumé, and the facility is really great about [facilitating] different opportunities and connections.”
—Second-year undergraduate, Johnson and Wales University, Rhode Island

Typical services

  • Internship, summer job, and co-op opportunities, application information, and guidance on making the most of these positions
  • Résumé and cover letter review and workshops
  • Assessment of career interests and options
  • Networking assistance, including connections with alumni
  • Assistance with pursuing further education (e.g., graduate school)
  • Recruitment, job postings, and career fair
  • Exploring career options and strategy
  • Mock interviews
  • Cost of career coaching if paying privately: $100–$500/two-hour session (Undercover Recruiter)

How it made the difference

“Using this service allowed me to apply to summer jobs, confident that my documents were professional and appealing to potential employers.”
—Fourth-year undergraduate, University of New Brunswick

“The Career Advancement Center allowed me to practice my interviewing skills with mock interviews and how to appropriately answer questions.”
—First-year graduate student, Midwestern University, Illinois

Residence life and mentoring

Typical services

  • Support through the range of challenges relating to transitions and college life
  • Formal mentoring programs can provide regular, structured check-ins (varies by school and student population)
  • Informal mentoring by mutual agreement can also be effective
  • Connections to peers and alumni
  • Cost of life coaching if paying privately: $100–$300/hour (LifeCoach.com)

How it made the difference

“It’s always nice to clear your head and speak to an actual person, and then be able to get back to schoolwork.”
—Second-year undergraduate, Johnson and Wales University, Rhode Island

“RAs are incredibly important and useful. They’re the first person I go to with basically any question, and because they are older students, they can answer (honestly, too) any question that you can come up with.”
—Fifth-year undergraduate, University of North Dakota

“I worked at the Solution Center, which answers the campus main line and also is the IT Help Desk. Being a freshman, I learned a lot about deadlines, how things work, where to find information. I just learned about all my resources and what to do when I have issues with something. I basically learned everything about campus, and it helped so much.”
—Second-year undergraduate at California State University, Channel Islands

“Residence Life has been the most useful resource for advice on all sorts of matters. They became my most trusted mentors on campus.”
—Second-year graduate student, Emory University, Georgia

“My scholarship advisor has been a valuable resource, not just academically, but emotionally. He has helped talk me through all of the ups and downs and put things into perspective.”
—Third-year undergraduate, California State University, Stanislaus

Financial support

Typical services

  • Information on taxes, grants, scholarships, job openings, and more
  • Financial aid packages
  • Student loan information, counseling, and advocacy
  • Personal finance consultations for budgeting strategies
  • Drop-in sessions during office hours for information, advocacy, and financial counseling
  • Cost of financial planning if paying privately: $125–$350/hour (Bankrate.com)

How it made the difference

“The financial aid advisors are a great help; you realize the breakdown of a survival budget throughout school, until you get to where you want to be in life.”
—Second-year student, Elgin Community College, Illinois

“The financial aid office made a big difference in the amount of assistance I receive.”
—Fourth-year undergraduate, Cambrian College, Ontario

“Finance services can help you get a jump on financial opportunities on and around campus, such as work-study, job openings, and budgeting.”
—Fourth-year undergraduate student, Clemson University, South Carolina

“Student employment [opportunities at my school were] the top reason why I decided against transferring.”
—Second-year undergraduate, Endicott College, Massachusetts

Support for minority communities

Typical services

  • Special benefits/scholarships for veterans (via Veteran Affairs Office or equivalent)
  • International student services assist with cultural transitions and other issues
  • Native American student services may include advising, scholarships, housing, etc.
  • Chaplaincy and other religious and spiritual services offer community and worship, often in a multi-faith environment
  • Gender equity services and women’s centers provide community and support with issues relating to discrimination
  • Cost if paying privately: no direct equivalent

How it made the difference

“The indigenous student support services made it possible for me to complete my first undergrad and start my second one. I wish I’d accessed the Native Student Union earlier.”
—Second-year student, University of Victoria, British Columbia

“The gender equity center changed my perspective, provided support and education, and allowed me to connect with the campus community.”
—Fourth-year undergraduate, Boise State University, Idaho

“The international student office provides me with the information that I need for work and study permits.”
—Recent graduate, Fleming College, Ontario

Title IX (anti-discrimination) services

Typical services

  • Promotes a nondiscriminatory educational, living, and working environment
  • Confidential resources and support relating to actions that violate nondiscrimination laws and policies, including sexual assault, coercion, and harassment, and exclusion of transgender students from facilities and opportunities
  • Coordinates, provides, and/or refers to services including victim advocacy, housing assistance, academic support, counseling, disability services, health and mental health services, and legal assistance
  • Investigates cases of alleged misconduct and applies appropriate remedies
  • Provides advocacy and training related to discrimination and violence
  • Cost if paying privately: no direct equivalent.

How it made the difference

“One girl was harassing and bullying me. The police took the situation very seriously and took me to meet with the dean. I received a no-contact order with that student and have yet to hear from her since.”
—Second-year undergraduate, Indiana University Southeast

“It helped me with my sexual assault case and made me feel like my situation mattered.”
—Fourth-year online undergraduate, University of North Dakota

“I was 20 and a student during winter term [when I was sexually assaulted]. It made me feel powerless. I had tried to be his friend. I reported to my area coordinator and then later the public safety staff. I had to give a statement at the student board. Took three months to come up with a verdict.”
—Undergraduate, Oregon

Your wish list: What you'd like to see on campus

These responses came from students at numerous colleges and universities across the US and Canada. Some of these resources may be available at your school.

  • Free coffee
  • Public sleep/nap areas
  • Dance rooms or public art spaces
  • Prayer room
  • Sign language
  • Drivers Ed
  • Easier access to rental vehicles
  • Support with budgeting, filing taxes, and legal issues
  • Summer rec. center access
  • Vegetarian/vegan dining stations
  • Groups supporting eating healthy on residence meal plan
  • Gender-neutral bathrooms and housing
  • Clubs and scholarships for first-generation students
  • Better support for transfer students
  • Resources for young parents
  • Resources for disabled students to gain life skills

Get help or find out more

Help comes in many forms: San Francisco State University

Key resources on campus: EducationQuest

Campus resources to use more often: USA Today

7 reasons to use your career center: LiveCareer.com

How career services helped two students: US News & World Report

[survey_plugin] Article sources

Danielle Berringer, administrative support, Accommodated Learning Centre, University of Lethbridge, Alberta.

Burress, H. (2015, January 19). What factors affect the cost of a personal trainer? Angie’sList.com. Retrieved from https://www.angieslist.com/articles/what-factors-affect-cost-personal-trainer.htm

Colorado Mesa University. (2015). Mentoring. Retrieved from https://www.coloradomesa.edu/student-services/diversity-and-health/mentoring.html

Costa, C. D. (2016, January 1). Why a gym membership is usually a bad investment. Money & Career CheatSheet. Retrieved from https://www.cheatsheet.com/money-career/why-a-gym-membership-is-usually-a-bad-investment.html/?a=viewall

Georgia State University. (n.d.). Nutrition consultations. https://recreation.gsu.edu/fitness/fitness-center/nutrition-consultations/

Hobart and William Smith Colleges. (2011). Treatment providers in the community. Retrieved from https://www.hws.edu/studentlife/pdf/psychotherapists_community.pdf

Hobart and William Smith Colleges. (2016). Sexual misconduct resources and support. Retrieved from https://www.hws.edu/studentlife/titleIX_office.aspx

Johns Hopkins Bloomberg School of Public Health. (2015, May 5). Primary care visits available to most uninsured but at high price. Retrieved from https://www.jhsph.edu/news/news-releases/2015/primary-care-visits-available-to-most-uninsured-but-at-a-high-price.html

Lifecoach.com. (2016). Frequently asked questions. Retrieved from https://www.lifecoach.com/coaching-faqs

NCSU Libraries. (n.d.). Technology lending. Retrieved from https://www.lib.ncsu.edu/techlending

MacDonald, J. (2015, December 31). Financial planners: Not just for millionaires anymore. Bankrate.com. Retrieved from https://www.bankrate.com/finance/savings/financial-planners-not-just-for-millionaires-anymore-1.aspx

Student Health 101 survey, July 2016.

Sundberg, J. (n.d.). Is a career coach worth the money? UndercoverRecruiter.com. Retrieved from https://theundercoverrecruiter.com/career-coach-worth-money/

University of Lethbridge. (2016). Resources. Retrieved from https://www.uleth.ca/counselling/content/u-l-resources

The University of Maine. (n.d.). Financial resources for students. Retrieved from https://umaine.edu/sss/finances/

University of Notre Dame. (2016). Want to mentor? Retrieved from https://careercenter.nd.edu/alumni-mentor/want-to-mentor/

University of Washington. (2014). Undergraduate advising. Retrieved from https://www.washington.edu/uaa/advising/finding-help/study-centers-and-tutoring/

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01 JunAcademicsCareerEnvironmentFeaturedMoneyRelationshipsSelf

Yes, they will Google you: How to be proactive with your online presence

by Shannon Cuthrell0 Comments

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What if a potential employer, academic supervisor, or date searches for you online (as they certainly will), and finds—right there!—your elegant design portfolio or insightful blog posts, and the Twitter, Instagram, or YouTube account that demos your passion and thoroughly engaging personality? Establishing a positive online presence (a “personal brand”) can make the difference in whether or not you get seriously considered for an internship or job.

The internet offers a range of ways to help you capitalize on, showcase, and develop your skills and potential. When you are actively present online, sharing ideas, making connections, and discovering new opportunities and resources, those possibilities magnify. “Start with your LinkedIn profile and make sure it is tightly composed, easy to read, and to the point,” says Jeff Onore, a career coach based in Boston, Massachusetts. “If you are in a creative profession (or want to join one), then putting your work online is necessary. But don’t overdo it. Create additional online outlets only if you are committed to continually tweeting, posting, revising, and being attentive to your ‘brand.’”

1. What’s this for?

Here’s what a positive online presence can help you do:

  • Present your knowledge, skills, or passions to anyone who might evaluate you in a professional capacity
  • Add detail and color to what’s on your rÃĐsumÃĐ
  • Customize various profiles or social media accounts for particular audiences or goals
  • Give potential employers something good to find
  • Network and connect with others in your (future) field
  • Expand your exposure to work and news in your (future) field
  • Advocate for a cause or showcase your values
  • Personalize yourself in relatable ways
  • Demonstrate your commitment to your goals
  • Separate your public and personal online presence

Students speak to their goals

In a recent survey by Student Health 101, 82 percent of students who responded said that a proactive online presence could definitely or potentially be valuable to them. More than 3 in 10 said they were already working on this to some degree.

Present your knowledge, skills, or passions to employers or anyone else who may evaluate you in an academic or professional capacity
“In the architecture profession it is important for potential employers to see the graphic work we do, not just a résumé. Many students post portfolios online so they can be viewed prior to an interview or perhaps spark a connection. This is not dissimilar to firms posting their work online for potential clients and employees to see.” —First-year graduate student, Wentworth Institute of Technology, Massachusetts

Add detail to the basic info on your résumé and LinkedIn profile
“I am passionate about instructional technology. I have been working in higher ed for almost 10 years now and am looking to continue advancing my career. One way is to brand myself as an expert in the technologies used in higher ed.” —Third-year graduate student, The University of Memphis, Tennessee

Customize your various profiles for particular employers or audiences
“I have a LinkedIn account that I use, but it is too diverse; I need to specify different accounts for my different interests/personas. I have a Twitter account that I set up for where I want to be professionally, but content is all over the place. I need to get focused and separate past, current, and future me.” —Third-year online graduate student, University of the Pacific, California

Give potential employers something to find
“I would create professional Facebook/Twitter accounts. I have very private, personal ones, so I am worried an employer may not hire me because they don’t see my presence online.” —Second-year graduate student, University of Wyoming

Be in control of what comes up first
“I have gone about this by putting content out there that I am proud of; for instance, writing for the school magazine about topics I know or care about. Whenever my department wants to feature students on its website, I also jump at the opportunity. Now when I search my name, the articles I have written, and what has been written about me, are some of the first things that come up.” —First-year graduate student, Rochester Institute of Technology, New York

Network and connect with others in your (future) field
“I would create a personal blog/website to display my graphic design portfolio work and publish a little about myself. I would also start to actively engage with graphic designers who have blogs and integrate myself into communities of graphic designers.” —Second-year undergraduate, Drake University, Iowa

Expand your exposure to key themes and news in your (future) field
“As an English education major, it’s important that I’m immersing myself in the content that I wish to teach. I currently try to operate a young-adult novel review site where I keep up with the latest trends in YA literature. That way I can speak about it in any conversation, be it an interview or just a discussion with students.” —Fourth-year undergraduate, The College of New Jersey

Advocate for a cause or showcase your values
“If I was looking to brand myself, it would most likely be toward what I’m most passionate about: raising money for cancer [through race events]. I’m creating my own website, and my ‘brand name’ is Tri-ing for A Cure. Every year I increase my fundraising goal. I would love to get my name out there and raise as much money as possible.” —First-year undergraduate, University of Maine

Personalize yourself in relatable ways
“I made myself appear family-oriented, [saying I] like to volunteer and am a trend starter. Posting pictures of my family and the things that I’m proud of is a boost to my reputation.” —Second-year undergraduate, University of Delaware

Demonstrate your commitment to your goals
“I have been working on a blog for the past four years. It’s simply a storyline of my goals [with the message that] no matter what happens, you can’t give up. I’m a runner, and after four years of trying I finally was able to qualify and will be running the 2016 Boston Marathon!” —Third-year undergraduate, Averett University, Virginia

Separate your public and personal online presence
“I would use one email address for professional branding endeavors and try to maintain a separate personal online persona.” —Second-year online graduate student, University of Maryland

2. What kind of content?

What you post depends on your goals, your choice of online forum, how much time you have available, and other factors. Consider these steps:

  • Figure out who your target audience is
  • Create content that interests your audience
  • Share relevant content from other reliable sources
  • Speak to your audience in an appropriate voice
  • Incorporate visuals
  • Use keywords strategically so that you and your work are easily found
  • Consider creating different outlets for different purposes
  • Think about quality control
  • Minimize digressions from your theme
  • Be aware of your mood and motivation
How to figure out your content policy

Successful blogs and social media feeds are based around a particular theme. They usually include visual images: People are more likely to look at photos and graphics than they are to read words. Your theme could be:

  • Stylistic; e.g., showcasing your humor or design skills
  • Issue-based—presenting your take on a professional, social, academic, or political topic, e.g., advocating for local food sources or disability access
  • Interest-based; e.g., speaking to your talent or experience in computer coding or sports commentary

Some content elements are obvious. On LinkedIn, you would summarize your career goals and relevant achievements, with the option of posting your résumé and samples of your work. On a blog or personal website, you’d include a brief bio; present visual work or post updates; and link to relevant publications or your social media accounts.

“In the past, a college student would send résumés through the mail (what??) or email specific employers. Now, with the advent of LinkedIn and other public postings, your résumé is available 24/7 to everyone. The relative anonymity of a mailed résumé is a different concept from how much more fully you may present online. Be cautious.” —Jeff Onore, career coach, Boston, Massachusetts

These steps will help you figure out what to post

Think about who your audience is
“I would first try to step into the shoes of the people I’d want to ‘sell’ myself to.” —Third-year undergraduate, University of New Hampshire

Create content that interests your audience
“Think about what you are saying before you say it, always with an eye on serving an audience. Quality content really just means giving the audience something that they can get invested in, too.” —Ann Handley, chief content officer at MarketingProfs, Massachusetts

Share relevant content from other sources
“Look for interesting posts about your topic and share them. It’s a good idea to link to quality content and share things that are more ‘on topic’ for your audience. Use hashtags around that topic and grow a following that is interested in that topic.” —Andrea Vahl, social media consultant, author, and blogger

Speak to your audience in a voice they recognize
“I am in the process of making a webcomic and website for myself. I make everything themed and worded in a certain way to attract the audience I want to be interested in my story.” —First-year student, Collin College, Texas

Incorporate visuals
“I try to post a lot of pictures of my animal connections and involvements with rescuing and rehabilitating animals.” —Third-year undergraduate, Missouri University of Science and Technology

Use keywords strategically
“I would make sure that keywords that are on my website show up on my professional pages (LinkedIn, ResearchGate, etc.), and I would update my blog to reflect these interests.” —Third-year graduate student, University of Miami College of Arts & Sciences

Consider different outlets for different purposes
“I am building my brand as a traveler as well as a humorous person. While I’m here interning for a development organization, I post blogs about the business and agricultural environment in Mozambique. When I return to the States, I plan to create a blog that is more social and pertaining to music and working-class culture. I also plan to build on my blog posts for my internship by creating a more politically and economically conscious blog.” —Third-year graduate student, American University School of International Service, Washington DC

Think about quality control
“High-quality pictures (no selfies!). Nothing negative about anything or anyone.” —Fourth-year undergraduate, University of California, Merced

Minimize digressions from your theme
“Avoid sharing your every move, meal, or thought. When you post too much, you can overwhelm your audience and get unfollowed.” —Andrea Vahl, social media consultant, author, and blogger

Be aware of your mood and motivation
Read everything twice and edit it before you post; avoid writing in haste or anger; and be cautious and respectful about how you respond to other people’s posts. —Jim Joseph, marketing instructor at New York University (in Entrepreneur)

3. Which platforms?

Where to start? These questions will help you find your niche:

  • Where does your intended audience hang out?
  • Does your (future) career rely on a particular online skill or forum?
  • Are you aiming for a diverse audience?
  • Will your content involve visuals?
  • Will your content be time sensitive?
  • Will you have limited time for posting?
  • Do you want to integrate and connect your online networks and accounts?
How to choose your online forums

Successful blogs and social media accounts are dynamic and up-to-date. They involve a significant time commitment. If your goal is to display your visual work, a gorgeous website would be ideal, but an Instagram gallery may be more realistic and looks good, too.

Ask yourself these questions:

Where does your intended audience hang out online?
“[I would] become active in whatever source I want to be involved with. Find discussion boards, network with other users, and make impactful statements.” —Third-year undergraduate, University of Wisconsin–Platteville

Will your content involve visuals?
“I created a LinkedIn profile, but I would certainly love a platform to portray my work and my experience in a more visual format.” —First-year graduate student, Florida International University

Does your future career rely on a particular online forum?
“Schools are looking for teachers who know how to use Twitter and when I start looking for jobs as a teacher, I want schools to know that I am technologically proficient.” —Fourth-year undergraduate, Old Dominion University, Virginia

Are you aiming for a diverse audience?
“I would make an Instagram for my artwork, as well as a website or a Tumblr blog. Getting the work out on many platforms so that people will see it and want to share it is the key.” —Second-year graduate student, Kutztown University, Pennsylvania

Will your content be time sensitive?
“Using Twitter is huge. It helps you advocate for anything that you are passionate about and allows immediate interaction.” —Third-year undergraduate, University of Alaska Anchorage

Will you have limited time for posting?
“I would lean toward trying to use easy advertising methods, such as hashtags on Instagram, where it is very simple for anyone to access what I am trying to put forward.” —Third-year undergraduate, New Jersey Institute of Technology

Do you want to integrate and connect your online networks?
“Ideally the different mediums would support each other; blogs, tweets, etc. would be consistent.” —Second-year online graduate student, University of Maryland

4. What’s public vs. private?

Which of your online outlets will be for public or professional purposes, and which are for your personal use? Could your existing profiles be re-oriented toward professional goals, or do you need to open new accounts?

  • Identify your professional/personal boundaries and appropriate privacy settings
  • Make sure you are easily found by those you want to find you
  • Give yourself an option for staying anonymous
  • Consider the professional relevance of your online identity
  • Check your existing accounts and privacy settings, including tag approval
  • Be conservative about what you allow or post
How to think about boundaries

Think about your public/private boundary
“I value the separation of work and private life. I won’t even be Facebook friends with coworkers unless I become good friends with them.” —Fifth-year undergraduate, Boise State University, Idaho

Make sure you are easily found by those you want to find you
“Keep the same name, profile pic, imagery, and look across your social media profiles,” writes Kevan Lee, a professional content tracker at Buffer, an app that lets you plan and strategize your social media posts, in a blog post. This makes you more recognizable to your followers and helps you stand out.

“Consistency is key. [I make] sure all my social media accounts contain the same name so it’s easy to find me on all of them.” —Fourth-year undergraduate, Grand View University, Iowa

If necessary, give yourself an option for staying anonymous
If you want to post snarky updates or controversial comments that might give pause to future employers, keep an anonymous account. No one need know that @PrattlingParrot is you.

“[For professional purposes] I would create a second Twitter with my real name as the username and keep my original account fun.” —Second-year undergraduate, Drake University, Iowa

Consider the professional relevance of your online identity
“I’m going to be a teacher, so if I were to create new accounts (on Twitter or something) I’d make my username ‘Ms. Something’ instead of my first name or a pet’s name or whatever. Also, I only post positive things about my job and my classes in case future employers could see that.” —Fourth-year undergraduate, University of North Dakota

Check your existing accounts and privacy settings
“I think the first step would be to clean up your online profiles. No matter how conscious someone can be, you never know if something you posted may have offended someone. Going back and double-checking is a great start.” —Fourth-year graduate student, East Tennessee State University

In a recent survey by SH101, 72 percent of respondents said they had searched for themselves online with the specific goal of seeing what’s public and heading off potential problems (another 16 percent had not, but planned to). And about 90 percent said they are conscientious about whether or not their content is appropriate, at least some of the time.

5. Are you networking?

This is at least partly about networking, so:

  • Go public with your goals and achievements
  • Identify potential contacts
  • Aim to learn from them too
  • Build a relationship with your audience
  • Interact with your contacts
How to make helpful connections

Go public with your goals and achievements
“I have tried to network with as many people as possible so that they know what I am doing and [can] help me spread the news. Networking is extremely important.” —First-year undergraduate, Florida International University

Identify potential contacts
“I would line my posts up with my career goals. I’d like to work with the mining industry, so I have started to follow mining companies on social media, making sure my work experience is known in my profile.” —Third-year undergraduate, Montana Tech of the University of Montana

“I signed up with and followed a lot of authors and publishers on Twitter to help build my platform as a writer.” —Recent graduate, University of Central Arkansas

Aim to learn from them too
“I have started a blog but would like to further my knowledge [of the field] to build more of a stage for myself.” —Second-year undergraduate, Utah State University

Build a relationship with your audience
“I do believe that blogging or vlogging could be of interest to me. The most important thing would be to slowly create an association with readers/viewers. If you simply do it for yourself, you might as well keep a journal.” —Third-year undergraduate, Metropolitan State University of Denver

Interact with your contacts
“Something that very much benefited me was recognizing that ‘connecting’ online isn’t necessarily networking. I have random additions on LinkedIn who have not said a word to me in two years. Now I make sure I’m interacting. Have a reason for connecting and following up. Share information and identify where you can physically meet and talk. That’s the difference between ‘networking’ and just ‘connecting.’” —Fourth-year undergraduate, University of Lethbridge, Alberta

6. Are you being true to yourself?

Projecting positively online is not about faking it.

  • Be thoughtful about your photo and profile
  • Be the person you’d want to work with
  • Consider ways that your quirky perspective can work online
  • Consider building on your existing online foundation
  • Keep it real while staying on-message and mature
Keeping it real

Positivity is powerful—not just IRL but in how we reflect those real-life experiences online. “Stay away from negativity,” says Vahl. Tweet others as you would want to be tweeted. A 2011 study analyzed more than 46,000 tweets and found that positive messages were more likely to be retweeted (System Sciences).

Be thoughtful about your photo and profile
“[Use] the same profile picture, one that reflects your personality/you, [and] conscious and reflective profile descriptions.” —Second-year graduate student, Clemson University, South Carolina

Be the person you’d want to work with
“[I would project] a positive and career-focused image. Nothing posted that will harm my possibilities with future employers.” —Fourth-year undergraduate, Grand View University, Iowa

Consider ways that your quirky perspective can work online
“[I would] make it based on something unique about me, that other people could relate to. For example, I follow Diary of a Tall Girl on Twitter because her posts are super-relatable.” —Second-year undergraduate, Michigan Technological University

Consider building on your existing online foundation
“I think for those who have Facebook or Instagram, we’ve all pretty much already branded ourselves in some way—e.g., the foodie, the adventurer/explorer, the hipster, the politician.” —First-year graduate student, University of California, San Francisco

Keep it real while staying on-message and mature
“To brand myself would imply that I feel there is something about myself I am fearful [that others will know]. I feel wholehearted honesty works well when talking to other people.” —Fourth-year undergraduate, Tulane University, Louisiana

7. Who can you learn from?

Take note of blogs, sites, and social media accounts that impress you, and why. Think about how you can learn from them:

  • Check out what’s working for others
  • Talk to people who present positively online
  • Find out what professionals notice
How to pick it up from others

Check out what’s working for others
“Continuously finding people who have similar, bigger goals and taking notes on what they do best, where they had difficulties; applying that knowledge to my own social media posts; connecting with people who have different interests/views, but similar core values to my own.”
—Second-year undergraduate, Michigan Technological University

Talk to people who present positively online
“I would definitely consult with people who have created successful personas online.”
—Fifth-year undergraduate, San Diego State University, California

Find out what professionals notice
“I would potentially consult with professionals in the field to help me get the most out of it.”
—Second-year graduate student, University of Wisconsin–Madison

Time is of the essence

To maximize the action on your social media accounts, post at certain times of day. Web marketing guru Neil Patel recommends this schedule (in Quicksprout):

Facebook

1 p.m.

1 p.m. – The most shares

3 p.m.

3 p.m. – The most clicks

Twitter

5 p.m.

5 p.m. – The most retweets

12 p.m. and 6 p.m.

12 p.m. & 6 p.m. – The highest click-through rates

Instagram

3-4 p.m.

3 – 4 p.m. – The most likes

Pinterest

8-11 p.m.

8 – 11 p.m. – The best visibility

Students: Inspiring blogs, video channels, and feeds

Twitter

Misty Copeland
Misty Copeland was the first-ever African-American to be promoted to principal dancer in the American Ballet Theatre. Follow her on Twitter to learn more about her story, see what she does for others, and marvel at how she remains positive through tough times. + Visit Misty’s Twitter

Johanna Basford
Johanna Basford has played a huge role in the adult coloring books movement. She hand-draws all of the pages in her books, giving them a more authentic and original feel. Check out her down-to-earth Twitter feed for a peek into her world of drawing, to get some professional coloring tips, and to find out how her drawings have inspired others to become more creative and mindful. + Visit Johanna’s Twitter

Jeremy Lin
Jeremy Lin is one of the few Asian-Americans who have played basketball in the NBA. His Twitter feed is filled with positive messages, including proud posts about his heritage and photos showing how he gives back to his fans.
+ Visit Jeremy’s Twitter

Instagram

Dylan Millsap @dylanthenomad
This student, a talented photographer, goes around the world with his camera in hand. He’s studying screenwriting at the Academy of Art University in California.

Kara Benz @boho.berry
For how to live a more centered life, check out these tips on journaling, creating goals, and getting organized.

YouTube

John and Hank Green
You may know John Green as the author of The Fault in Our Stars (Penguin, 2012). He and his brother, Hank, are together known on YouTube as the VlogBrothers, and incited a band of followers who call themselves the Nerdflighters. Check out their channel to see the insightful videos that have become so popular. + Check out John and Hank on YouTube

Seán William McLoughlin or “Jacksepticeye”
For cheerful, engaging video commentary, come here. “Jacksepticeye on YouTube is my inspiration. He has a way of making [his audience] feel engaged and wanted even though truly we’ve never met each other,” says a second-year undergraduate at the University of Maryland Eastern Shore. + Check out Jacksepticeye on YouTube

Estée Lalonde
This lifestyle and beauty video blogger from Canada is currently living in London. “Estée is my all-time favorite YouTuber! She is serious inspiration and her personality shines through her content,” says a second-year undergraduate at Metropolitan State University in Minnesota. + Check out Estée on YouTube

Get help or find out more

Promote awareness for a cause: Hootsuite

Handling cyberbullying: Helpguide.org

7 tips for social media: Time

How to build your audience on YouTube: Kissmetrics blog

How to dramatically increase your Twitter following: Forbes

50 free ways to increase your Instagram followers: Forbes

[survey_plugin] Article sources

Ann Handley, chief content officer at MarketingProfs, Boston, Massachusetts.

Jeff Onore, career coach, Boston, Massachusetts.

Andrea Vahl, social media consultant and co-author of Facebook Marketing All-in-One for Dummies, Louisville, Colorado.

Blickley, L. (2015, April 2). How celebrities are using social media in a more positive and passionate way. Huffington Post. Retrieved from https://www.huffingtonpost.com/2015/04/02/celebrities-social-media-for-good_n_6979790.html

Coviello, L., Sohn, Y., Kramer, A. D. I., Marlow, C., et al. (2014). Detecting emotional contagion in massive social media networks. PLoS ONE, 9(3), e90315. Retrieved from https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0090315

DeMers, J. (2014, October 20). Quality over quantity: The overblown importance of likes and followers. Forbes. Retrieved from https://www.forbes.com/sites/jaysondemers/2014/10/20/quality-over-quantity-the-overblown-importance-of-likes-and-followers/

Donnelly, L. (2012, July 8). Facebook and Twitter feed anxiety, study finds. Telegraph. Retrieved from https://www.telegraph.co.uk/technology/9383609/Facebook-and-Twitter-feed-anxiety-study-finds.html

Gruzd, A., Doiron, S., & Mai, P. (2011, January). Is happiness contagious online? A case of Twitter and the 2010 Winter Olympics. In System Sciences (HICSS), 2011 44th Hawaii International Conference on System Sciences–2011, (pp. 1–9). IEEE.

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., et al. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120–135.

Joseph, J. (2014, June 25). Build your personal brand on social media, moment by moment. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/235073

Lee, K. (2015, January 15). The 5 keys to building a social media strategy for your personal brand [Blog post]. Retrieved from https://blog.bufferapp.com/social-media-strategy-personal-branding-tips

Lenhart, A. (2015, April 9). Teens, social media and technology overview 2015. Pew. Retrieved from https://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/

Kross, E., Verduyn, P., Demiralp, E., Park, J., et al. (2013). Facebook use predicts declines in subjective well-being in young adults. PLoS ONE, 8(8), e69841.

My Security Sign. #TakeNoBullies: Making digital responsibility stick. Retrieved from https://www.mysecuritysign.com/take-no-bullies

Patel, N. (2015, January 2). What are the best times to post onto social media? [Blog post]. Retrieved from https://www.quicksprout.com/2015/01/02/what-are-the-best-times-to-post-on-social-media/

Rosen, L. (2011, August 6). Social networking’s good and bad impact on kids. Retrieved from https://www.apa.org/news/press/releases/2011/08/social-kids.aspx

Sandrine, S. (2015, August 20). Complete guide to YouTube optimization: Everything you need to know to improve your channel. Buffersocial. Retrieved from https://blog.bufferapp.com/youtube-optimization

Student Health 101 survey, February 2016

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01 JanAcademicsCareerMoneySelfSelf-improvement

TED by TED Conferences

by Amanda Holst0 Comments

Why we love it

Combat boredom between classes, learn a new skill, or understand an old idea in a different way. Everyone’s talking about TED Talks. TED started at a conference about technology, education, and design (who knew that’s what the acronym stood for?) and is devoted to spreading ideas. TED talks include videos, books, radio chats, and conferences around the world that focus on issues affecting all of us, and they are surprisingly fascinating.

Some of the most notable TED Talks include:

  • Dan Gilbert’s talk on the science of happiness
  • “How to spot a liar” by Pamela Meyer

The TED app allows you to access these videos and more in the palm of your hand. With the app you can also:

  • Search the entire TED library
  • Sort by date and popularity
  • Search by keyword
  • Save videos for future viewing
  • Share videos with friends
  • Build a custom playlist

Price:

Free

Ways to watch:

Android, iPhone, Amazon, Youtube, Netflix, and more. CLICK HERE.

Similar app

Khan Academy: by Khan Academy

Price: Free

Devices: iPhone, Android

Check out the app

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01 JunAcademicsCareerFeaturedMoneyRelationshipsSelfSelf-improvement

Communicate like a pro

by Brandy Reeves0 Comments

Professional communication skills are for everyone. Interacting with others in an internship, job, or classroom is different from hanging out with family and friends. Here are some tips to improve your professional communication. While you’re in college, find opportunities to practice: internships, part-time jobs, and interactions with mentors and professors.

Listen/observe first

You’ve heard the saying that we have two ears and one mouth so we can listen twice as much as we speak. Listening and observing can help you learn the norms of an organization. Pay attention to things like:

  • Facial expression
  • Tone of voice
  • Gestures
  • What others in the room are doing

Ask questions

Asking questions can help to clarify your understanding. It also shows that you’re paying attention. Open-ended questions tend to yield more information and prevent misinterpretation; they require more than a “yes” or “no” response. Start questions with words like who, what, when, where, why, and how. Examples include:

  • “What do you think about this project?”
  • “How do you think the clients will
    respond to our request?”
  • “Why do you expect that outcome?”
  • “How did you come to that conclusion?”

Use “I” statements

The use of “I” statements conveys what you are thinking or feeling in a nonconfrontational manner. It also conveys ideas in a clear way. Here are some examples of “I” statements:

  • “I think that I might be misunderstanding the goal.”
  • ‘I’m wondering if that’s the most direct way to do this.”
  • “When I think I’m not being heard, I think about how I’m saying it.”
  • “My concern is delays that may be outside our control.”

Learn the accepted norms in your team

Some teams have weekly check-in meetings. Some communicate only by phone or email—for others, it’s face-to-face.

In addition to the above tips, these ideas can also be helpful:

  • Use professional language. Refer to people as “Professor,” “Mr./Mrs.,” or “Colleagues.” Starting emails with “Hey” might not be smart in a professional setting.
  • Check spelling and grammar before hitting Send.
  • Make sure you spelled the person’s name correctly.

More tips to get you communicating professionally

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01 AprCareerFeaturedMoney

Know your networking needs

by Brandy Reeves0 Comments

The richest people in the world look for networks, and everyone else looks for work—or so it’s been said. Networking can help you find a job, a leadership position, an on-campus research opportunity, and more. But what is networking? The concept seems both obvious and abstract. And how should you do it?

What is networking?

Networking is interacting with others to exchange information and contacts. The most successful networkers build genuine relationships and give more than they receive.

Be warned: People can sense desperation a mile away. If you enter a situation with only one goal in mind (making a connection you can later use to your advantage), people will know.

Networking tips

  • Network before you need a network. Set the groundwork early with professors, supervisors (in jobs and internships), and other professionals on campus.
  • Don’t focus on your personal agenda.
  • Treat everyone respectfully. If you think someone is “just” a clerk or assistant, you risk getting a reputation for acting entitled.
  • Make two meaningful connections each semester. If you do that, you’ll have a bunch of contacts by the time you graduate.
  • Keep in touch! Be sure to keep in touch with your network: Ask what’s new with them and share your updates. Your contacts will remember you and can help make connections if something comes up.
  • Start building your profile on LinkedIn, and develop it through your student career by adding projects and relevant experiences.

Need more advice? These resources can help improve your networking skills.

  • https://www.inc.com/minda-zetlin/8-things-power-networkers-do-make-connections.html
  • https://www.forbes.com/sites/theyec/2014/07/28/how-to-network-the-right-way-eight-tips/
  • https://www.forbes.com/sites/drewhendricks/2014/08/21/6-ways-to-network-more-effectively/
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01 MarCareerFeaturedMoney

Get LinkedIn to your future

by Amanda Holst0 Comments

More than 20,000 college students are joining LinkedIn every month, according to the site’s administrators. Why? Because a strong profile on LinkedIn can open up more options for internships and the job you want after graduation. “LinkedIn is the first place most employers or recruiters will look to get more information about students,” says Allison Cheston, career development and advancement advisor at New York University.

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19 FebCareerFeaturedMoney

The job prob: How (and why) to get that internship

by Kristen Pope0 Comments

Rate this article and enter to win
Internships are the “new interview”—your most likely route to a job, according to surveys of students, graduates, and employers. Here, experts say why.

Question: How much does an internship matter to employers?
Answer: A whole lot. “Practical experience is probably the number one thing that will move a resume toward the top of the pile.” — Jeff Reep, director of career services at Cedarville University, Ohio, and a certified professional career coach.

Question: What exactly can an internship do for me?
Answer: Provide essential experience and contacts. “Internships are oftentimes not only a learning experience but also a networking pathway to your first job. The more people you know in an industry, the better your chances.” —Lainee Beigel, attorney and founder of career coaching company Career Esquire, New York.

Question: I’m not sure what career I’m aiming for, so how can I choose an internship?
Answer: Think skill development. “Internships do not need to match up exactly with the job you apply for after school. Many practical skills are transferable across various industries.” —Lainee Beigel

Question: I can’t afford to take an unpaid internship.Am I doomed?
Answer: No. “Career-focused internships are preferable. However, it’s important to think about what skills and qualities you can emphasize. For example, as a waiter, you had to employ people skills and problem solving skills that can be applied to any job in any industry.” —Lauren Griffin, senior vice president at Adecco, a recruitment company in Boston.

Question: How can I make my summer serving ice-cream sound like a UN position?
Answer: You can’t. “Do not lie or embellish your resume or the jobs you did. You will be busted.” —Dana Manciagli, career coach, and author, based in Washington State.

Seven out of ten companies with 100+ employees offered full-time roles to their interns in 2012. They expected to hire more interns going forward.

Two in three employers say relevant work experience and interview performance are the most important factors in hiring (well ahead of academic performance).

Have a plan
5 steps to an intriguing internship & how they apply to two examples:

Have a plan: Artsy business student

Steps to a dynamic internship

Example: business major aiming for theater internship
  1. Start searching for opportunities 3-6 months in advance. Applying your skills in unexpected contexts can broaden your appeal to employers. Research local theatre companies, upcoming production schedules, and contacts (e.g., theatre directors, set coordinators).
  2. Identify two realistic ways your current skills could benefit the organization.
    • Generate some extra ticket sales
    • Reduce set costs
  3. Email the contacts you identified. Include a cover letter and your rÃĐsumÃĐ. Explain why you are interested in this field and their business specifically. Let them know of your love of theater, how much you admired their recent production, and how you could contribute.
  4. Prepare for a phone conversation. Know what you could contribute to the organization, and ask what they need. Be flexible. You want to reduce the production budget, they need you to work on publicity? Adjust.
  5. Discuss a particular goal for your internship. A goal (e.g., reviewing expenses or identifying inefficiencies) will provide focus and add marketable skills to your rÃĐsumÃĐ.
Have a plan: Green PR student

Steps to a dynamic internship

Example: public relations major aiming for organic farm internship
  1. Start searching for opportunities 3-6 months in advance. Applying your skills in unexpected contexts can broaden your appeal to employers. Check out farms locally and further away (some may provide housing).
  2. Identify two realistic ways your current skills could benefit the organization.
  3. Social media campaign:
    • Raise awareness of benefits of organic food production
    • Attract customers
  4. Email the contacts you identified. Include a cover letter and your rÃĐsumÃĐ. Explain why you are interested in this field and their business specifically. Outline briefly your communication experience, why you care about organic farming, and how you could contribute to their business.
  5. Prepare for a phone conversation. Know what you could contribute to the organization, and ask what they need. Be flexible. While you may be fired up about a Twitter campaign, the farmers may be more interested in website content.
  6. Discuss a particular goal for your internship. Establish realistic metrics in for social media engagement, page views, etc., and ways to measure your impact on farm sales.

The Art of Change


Get help or find out more

Internship strategies: Ask a Manager

FBI internships: Federal Bureau of Investigation (FBI)

Government internships: US Government

Sustainable farming internships: National Sustainable Agriculture Information Center

Global public health internships: World Health Organization (WHO)

Library internships: Smithsonian Institute

Park service internships: National Park Service

[survey_plugin]

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01 DecCareerFeaturedMoneySelfSelf-improvement

Like a pro: 7 tips for powerful public speaking

by Ricardo Khayatte0 Comments

Rate this article and enter to win
Nail-biting? Check. Unavoidable? Check. Public speaking is likely in your future, whether you’ll be making a classroom presentation to your peers, giving a speech in an auditorium, or introducing a public event. Developing presentation skills enhances your academic, personal, and career opportunities
(and also protects your nails).

That’s why public speaking is the most commonly required communication course in the general education curriculum, according to a 2008 study of 500 community colleges. Most universities and colleges offer public speaking courses, clubs, and events.

Our experts

Three communication experts can help you overcome common public speaking flaws.

  • Dr. Matt McGarrity, senior lecturer for the Department of Communications at the University of Washington in Seattle, Washington
  • Dr. Steven D. Cohen, assistant professor at the Klein Family School of Communications Design at the University of Baltimore, Maryland
  • Sylvia Merschel, co-director at the UCLA Summer Institute in Communication Skills for International Students, California

Error # 1: Physical barriers between you and the audience

What’s the problem?
“Do not hide behind the lectern [podium]. This creates a barrier between you and the audience.”
—Lenny Laskowski, Painless presentations: The proven, stress-free way to successful public speaking (John Wiley & Sons, 2012)

Why it matters
Can imply that the speaker is uncomfortable and insecure.

Solutions

  • Arrive ahead of time, and if possible, rearrange the layout of the space to better suit your presentation (move podiums or tables off to the side). Make sure your PowerPoint slides are working smoothly, and practice standing comfortably in front of your soon-to-be audience. —Dr. McGarrity
  • “Place your notes [on a podium], but then step to the side for an open space between you and your audience.” —Dr. Cohen.
  • “I was given a wireless clicker to go through slides on a presentation. That allows me to be able to go in front of the screen and speak out in the open towards my audience with ease.” —Roberto R., Texas A&M University, Corpus Christi.

Error #2: Frequent filler words

What’s the problem?
“Using filler words: like, um, so, etc.”
— Kayla D., University of Wisconsin-Whitewater

Why it matters
While filler words are not usually an issue in everyday conversation, during a presentation they can suggest a lack of confidence or preparation.

Solutions

  • Use a three-step formula: Pause, Think, and Answer. — Dr. Cohen
  • Pause when you’re asked a question.
  • Think what you want to share.
  • Answer only when ready.
  • Don’t be afraid of brief silence.
    “Pauses are okay! I practice pauses with the students over and over and over.” —  Ms. Merschel
  • Understand your use of filler words during a practice presentation:
    • Audio or video-record yourself and listen for filler words and tics like throat-clearing.
    • Have someone count how many filler words you say.
    • Have someone ring a bell, whistle, or make a noise every time you say a filler word — if your nerves can stand it.
    • Put $0.10 in a jar every time you say a filler word.
  • Don’t obsess over this. “There have been filler words since the dawn of language in every language. If they were so abhorrent they would be gone, but they’re not.” — Dr. McGarrity

Error #3: Reading a speech

What’s the problem?
Memorizing and reciting an entire speech or presentation.

Why it matters
Comes off too rehearsed and disconnects the speaker from the audience. It can even increase your discomfort.

Solutions

  • Use note cards. Keep only essential words that will jog your memory. —Ms. Merschel
  • Practice, practice, practice! “When we practice, we free ourselves from the restraints of written text.” —Dr. Cohen
  • Edit. “If you have to read something, really edit it for the earâ€Ķmake it easier to listen to and easier for you to read from.” —Dr. McGarrity
  • Act natural. (As unfamiliar as that might be.) “Study famous speeches for a sense of how to speak naturally and effectively.” — Amy Baldwin, MA, director of director of University College at the University of Central Arkansas, Little Rock

Error #4: Frequent physical gestures

What’s the problem?
Hair-flicking, chin rubbing, wild hand motions—you get the idea.

“While presenting in front of my peers, I get very nervousâ€ĶI’m not sure what to do with my hands. I usually rock back and forth on my heelsâ€Ķ”
—Carolina G., Florida State University, Tallahassee

Why it matters
Your audience may focus more on your gestures than your message.

Solutions

  • Practice in front of a mirror, video, or trusted friend. —Ms. Merschel
  • Emulate someone you like and respect. —Dr. McGarrity
  • “Go easy on yourself. If we plan our gestures it looks very contrivedâ€Ķ”—Dr. Cohen

Error #5: Not making eye contact with your audience

What’s the problem?
Avoiding eye contact or staring blankly into the vast abyss of the audience.

Why it matters
“In most cultures, the act of looking someone directly in the eyes is a symbol of sincerity. Failure to meet another person’s gaze when speaking implies disinterest, lack of confidence, insincerity, or chicanery. The same psychological associations are found in public speaking.”
—Toastmasters International (Gestures: Your body speaks, 2011)

Solutions

  • Try not to fixate on one person when making eye contact. —Alaine W, Moorpark College, California.
  • Divide your audience into visual groups. “Generally, I want to have my basic anchors [or sections I’ve mentally partitioned]. So I’ve got an anchor to my left, an anchor or group of peopleâ€Ķto my right, and a group of people in front of me,” says Dr. McGarrity.
  • Ease into eye contact. Try Dr. Cohen’s technique: look above people’s eyes instead of directly at their eyes. Then when you’re ready, ease into eye contact. Or try the “figure 8” method: your gaze traces an 8 on its side, like the infinity symbol.
  • “Many people think that eye contact means staring at people, but you can look away and feel comfortable about it.” —Ms. Merschel

Error #6: Too much information

What’s the problem?
Too much information on your PowerPoint slides.

Why it matters
While people are looking at your slides or other visual media, they tune-out what you’re saying. They can’t read and listen.

Solutions

  • Use the five-by-five rule: no more than approximately five words per bullet point and five bullet points per slide. —Dr. Cohen
  • Use only one message per slide.
  • Only present what is directly pertinent to your speech. —Ms. Merschel.
  • Leave time for questions and answers at the end of your presentation.

Error #7: Just wing it

What’s the problem?
“Public speaking is a leadership art. The goal of the speaker is not just to share important ideas but to demonstrate that he or she is a leader. When we ‘wing’ a presentation we are not giving ourselves the ability to lead, because we are compromising the impact that we could have on our audience members.”
—Dr. Cohen

Why it matters
Unless you’re a superb public speaker, you’ll lose credibility and waste the opportunity to make your point.

Solutions

  • Plan ahead.
  • Practice. Practice some more. “I would recommend having someone record your speech so you can personally see your body language and movements” —Dr. Michelle Burcin, director of undergraduate programs at Walden University, Minneapolis, Minnesota.
  • Use outlines “to engage in naturally occurring conversational discourse.” —Dr. McGarrity
  • Time your presentation beforehand, and add or remove material as needed.

How to bust out of your angst

Nervousness takes many forms: nail biting, nausea, and temporary amnesia, to name a few

Your pre-presentation checklist

  • Fake it.
    Pretend to be confident even when you’re not.
  • Avoid surprises.
    Plan ahead and visit the presentation area.
  • Have a backup plan
    for technical difficulties, time limitations, etc.
  • Eat a light meal before you present.
  • Avoid caffeine, dairy, and carbonated beverages. Dairy products can create mucus (leading to throat-clearing), caffeine can give you the jitters, and carbonated beverages can cause indigestion.
  • Breathe. Deeply.
  • Drink. Keep a bottle of water nearby.
  • Think positive. Strive for presenting clearly rather than perfectly.

These make your presentation stronger

  • High-quality photos, rather than pixelated low-res images
  • Consistent design
  • Simple graphs and graphics
  • Sans-serif font
  • Structure: Beginning, middle, end
  • Limited animation
  • Minimal slide content

Like a pro


Get help or find out more

10 tips for public speaking: Toastmasters International

Public speaking tips: Massachusetts Institute of Technology

The naked presenter: Delivering powerful presentations with or without slides — Garr Reynolds (New Riders, 2011)

Resonate: Present visual stories that transform audiences — Nancy Duarte (Wiley, 2010)

PowerPoint: Guides, tips & help: Dartmouth College

Your body language shapes who you are — Ann Cuddy (TedGlobal, 2012)

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01 NovCareerFeaturedMoneySelfSelf-improvement

The job prob: How learning to lead can help you succeed

by Amy Baldwin0 Comments

Rate this article and enter to win
Midterms month: time to evaluate our national or local leaders, get into bitter online arguments, and even vote. But as much as we complain when our leaders fall short of our expectations, we all know that leadership is a profoundly important resource in both civic and professional life. And even if we’re not headed for politics, we’re all headed for the job market.

In the context of your future career, you might be wondering:

  • What exactly is professional leadership?
  • What will leadership skills mean for my career?
  • Which personal characteristics are the most important for leadership?
  • What if I don’t have a “leader’s” personality or skill set?
  • How can I gain leadership experience as a student?
  • How can I present those skills to future employers?

For stories of two students who developed their leadership skills in different ways, read further.

“Roles and responsibilities I had never had before”
Army Reserve Officers’ Training Corps

William Edwards, 19
University of Central Arkansas in Conway
Degree: Health sciences/physical therapy

Program
The Army Reserve Officers’ Training Corps (ROTC) provides men and women with an opportunity to prepare for service in the Army. “We make leaders from day one,” says Major Todd Gray, associate professor of military science at the University of Central Arkansas in Conway. Students who enroll in the ROTC “learn not just how to lead in the Army, but also at any company as soon as they graduate.”

More information.

What & why
William, a native of Texas, had turned down several soccer scholarships. He wanted a new way to challenge himself. “In the ROTC, I was instantly put into new roles and responsibilities. I had to organize my team and make sure they had all their equipment, showed up on time, and did their jobs. I was responsible for leading them from day one. In this program you learn to do things differently and take criticism.”

After
“I have surprised myself in my abilities to do things that I didn’t know I could do, like being a good time manager and commanding respect from my cadets.”

New goals
“I am committed to finding more opportunities to push me harder than I would push myself, whether that means taking on larger responsibilities each year, or something as simple as being the first to go at a task.”

Advice
“ROTC is a great thing to do and you can try it out without committing to it. Trying new things can’t hurt you.”

“Ideas are easy, practice is hard”
Disability advocacy academy

Lydia Brown, 21
Georgetown University in Washington, DC.
Degree: Arabic major, psychology minor

Program
The Autism Campus Inclusion (ACI) Summer Leadership Academy brings together students on the autism spectrum for training in disability advocacy.

More information.

What & why
“We should be celebrating the diversity of students with disabilities, rather than trying to ‘cure’ them” (a concept known as neurodiversity), says Lydia. She was concerned too about the barriers to higher education facing students with disabilities. She helped create the No Wrong Door project, a listing of resources for students with disabilities; organized letter-writing campaigns, boycotts, and protests; and drafted legislation. When her school announced a panel on autism, she successfully advocated for the inclusion of an autistic person.

After
“I developed a much clearer idea of what leadership looks like. It is very easy to organize people around an idea, but very hard to put it into practice.”

New goals
“I founded the non-profit organization Washington Metro Disabled Students Collective to fill the gaps that still exist for students with disabilities.”

Advice
“Find leadership programs that line up with your values and passion.”

Interviewer shaking hands

Which qualities do you most admire in our national leaders?

“I admire people who do not strive for fame but work hard fighting for human rights and equality.”
Dana G.*, fourth-year student at the University of Victoria, British Columbia, Canada
*Name changed for privacy

“I admire anyone who knows the value they bring to the table. Everyone has different sets of skills and talents. Also I respect those who know when to let others shine and step back.”
Jorge Z., third-year student at Edgewood College, Madison, Wisconsin

“I admire any person who not only looks out for our country financially but also socially. America is one of the newest countries that holds any power in the world. I pride myself on our ability to accept differences and be pro-social change.”
Elaine R., fourth-year student at Towson University, Maryland

“Anyone who is self-sacrificing. Who puts themselves last. Who does not have an agenda.”
Laura E., University of West Georgia in Carrollton

Which US politicians do students most admire—and most despise?

Most admired:

  • Hillary Clinton [D] Former Secretary of State
  • George W. Bush [R] Former President
  • Elizabeth Warren [D] Senator
  • Barack Obama [D] President
  • Ron Paul [R] Former Representative
  • Bill Clinton [D] Former President
  • Ronald Reagan [R] Former President

Most despised:

  • Hillary Clinton [D] Former Secretary of State
  • George W. Bush [R] Former President
  • Barack Obama [D] President
  • John Boehner [R] Speaker, House of Representatives
  • Mitt Romney [R] Former Presidential nominee
  • Sarah Palin [R] Former Vice Presidential nominee
  • Paul Ryan [R] Representative

Source: Student Health 101 survey. 750 students responded to this question.

Students’ top leaders: dead or alive

  1. “My mother”
  2. Martin Luther King Jr.
  3. Barack Obama
  4. Jesus Christ
  5. Abraham Lincoln
  6. F.D. Roosevelt
  7. Mahatma Gandhi
  8. Nelson Mandela
  9. Ronald Reagan
  10. Bill Clinton
  11. “My father”

Source: Student Health 101 survey. 780 students responded to this question.

Which personal qualities do students rank highest for leadership?

  1. Confidence
  2. Communication
  3. Honesty
  4. Ability
  5. Organization
  6. Respect
  7. Decisions
  8. Good listener
  9. Trustworthy
  10. Empathy
  11. Patience
  12. Motivation
  13. Caring
  14. Reliable
  15. Open-minded

Student Health 101 survey, June 2014

How learning to lead can help you succeed


Get help or find out more

What is "leadership" and what makes a good leader?: Search Inside Yourself Leadership Institute

Leadership characteristics: University of Oregon

Komives, S.R., Lucas, N., & McMahon, T.R. (2013). Exploring leadership: For college students who want to make a difference. San Francisco: Jossey-Bass.

Wagner, W. & Ostick, D.T. (2013). Exploring leadership: For college students who want to make a difference. [Student workbook.] San Francisco: Jossey-Bass.

Maxwell, J.C. (2007). The 21 irrefutable laws of leadership. Nashville, TN: Thomas Neson.

Shankman, M.L. & Allen, S.J. (2008). Emotionally intelligent leadership: A guide for college students. San Francisco: Jossey-Bass.

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01 OctCareerFeaturedMoney

The job prob: Forecasting your future in the job market

by Amy Baldwin0 Comments

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How can you maximize your career prospects in our fast-evolving professional world? How can you use your time at college to position yourself for the job market you’ll face after graduation? The Job Prob, our monthly series, guides you through the steps.

IN THIS ISSUE
How is the professional world treating new graduates, anyway? What can you expect?

NEXT MONTH
Leadership skills: What they’re worth to employers, and how to get them.

Rain or shine?

We’ve all heard the reports of rising unemployment, slow job growth, and a bleak job outlook for recent graduates. The net worth of young adults has declined in the last thirty years, according to the Urban Institute, a nonpartisan research organization. This forecast has been unsettling to college students who are banking on landing that perfect (or at least decent) job after they graduate.

But your job prospects are brighter than you might have realized. While some occupational prospects continue to decline, the overall job market is looking up—especially for recent college graduates.

Students can use their college years strategically, acquiring the skill sets, practical experience, and networks that will position them for success in their careers.

To capitalize on this pick-up in employment prospects, use your college years strategically.

The full list of occupations with the fastest job growth

Increasing opportunities

Field Specialties Median salary range Prospects
Engineering* Petroleum, aerospace, computer, chemical, mechanical, civil $62,100–95,300 Very good
Health care** Registered nursing, home health aides $31,150–90,930 Very good
Construction* Electricians, insulators, bricklayers $29,670–39,170 Good
Education** Childcare workers, teachers $19,510–53,400 Fair
Food services** Cooks, fast-food workers $18,260–20,030 Fair

Sources
* https://www.naceweb.org/s04162014/top-paid-majors-class-of-2014.aspx?land-salres-lp-1-spot-tpaid-05092014
** https://www.bls.gov/emp/ep_table_104.htm

Diminishing opportunities

Field Specialties Median salary range Prospects
Woodworking** Model makers, pattern makers $28,470–31,510 Very poor
Photography** Process workers, processing machine operators $19,500–23,280 Very poor
Textile** Machine setters and operators $21,620–24,290 Very poor
Broadcast journalism** Reporters, correspondents, news analysts $35,870–55,380 Poor
Agriculture** Ranchers, farmers $69,300 Poor
Postal services** Mail carriers $53,100 Very Poor

Sources
**https://www.bls.gov/ooh/

Mostly sunny

Nineteen of the 30 occupations that are projected to grow the fastest in the next eight years require postsecondary education, according to the US Census Bureau and Bureau of Labor Statistics. “The employment scene for new graduates looks good,” says Tiffany Johnson, associate director of career services at the University of Central Arkansas in Conway.

In addition, hiring is picking up overall.  The class of 2014 will benefit from an eight percent increase in hiring over last year, according to the National Association of Colleges and Employers (NACE).

Of the 20 fastest-growing occupations, 70 percent are in a health-related field—in part because our population is aging—according to the Bureau of Labor Statistics. This is good news for graduates in the sciences and health-care fields. Other growth industries include government, finance, insurance, real estate, and retail trade, according to NACE.

In case of a rainy day

There is rough weather ahead for certain occupations. Jobs in fields such as agriculture, postal services, photography, and broadcast journalism—where technological advances have displaced workers—are declining significantly.

Your academic rÃĐsumÃĐ

Students who are not majoring in hot fields can round out their skill set and improve their marketability through strategic choice of courses. “If you are a liberal arts major, you should absolutely follow your passions. That said, even though you might not love business or accounting or marketing, it’s valuable to have a course or two that at least exposes you to a different kind of language. You’re in a risk-free environment: Why not take the opportunity to learn something new and challenge yourself?” says Nicolette Sherman, vice president responsible for human resources, at Sanofi North America, a leading healthcare company.

Practical experience and initiative

Employers are looking for candidates with practical experience, such as internships. They also value graduates who have developed their leadership and communication skills, or participated in international exchanges that demonstrate cross-cultural awareness.

“When I look at resumes I’m interested in how savvy people have been about how they invested their discretionary efforts,” says Ms. Sherman. “You’ve got to be able to show you’re going to take the initiative, that you have drive and passion, and you are motivated by your interests.”

Follow The Job Prob for:

  • Strategic choice of courses
  • Developing leadership skills
  • Practical experience
  • Building your network
  • Revitalizing your resume
  • Leveraging your online profile
  • The job hunt

Top 5 growing fields

  • Engineering
  • Health care
  • Construction
  • Education
  • Food services

Forecasting your future in the job market


Get help or find out more

The job outlook handbook: Bureau of Labor Statistics, US Department of Labor

Employment projections: US Census Bureau

Salary survey: National Association of Colleges and Employers

Trends and challenges in 21st century employment: US Department of Labor

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