Health and wellness teams at universities must consistently work to create programs that address topics relevant to student life. It is critical for students to have access to credible sources of engaging health and wellness content, particularly when faced with an ever-increasing flow of information (and misinformation) that is easily accessible via online sources like social media platforms.
This is a challenge that one of CampusWell’s oldest clients, Washington and Lee University, has navigated for a long time. “Being an office of one person, it’s hard to cover all the different health-related topics,” says Jan Kaufman, the university’s director of health promotion. “I was intrigued by [CampusWell’s] breadth of articles and that I could provide students with information on a wide variety of topics.”
CampusWell alleviates the burden faced by many administrators—particularly small teams—by creating high-quality health and wellness content specifically tailored for a student audience. The content is delivered in multiple mediums, both printed and digital, which means it can be consistently promoted to students on- and off-campus.
CampusWell has broadened the scope of Washington and Lee’s wellness focus
Before working with CampusWell, Kaufman says that the health and promotion programs were a “hit or miss” at Washington and Lee. “I was mainly hired to focus on alcohol education, but every year, different topics [of relevance to the student body that year] would rise to the surface, and I would try to address those as well,” she says. CampusWell’s content has allowed Kaufman to broaden the scope of Washington and Lee’s wellness content while also fulfilling specific needs of the university’s wellness goals related to alcohol and sexual assault education.
CampusWell’s content reaches more students and resonates with them
Kaufman praises CampusWell’s content for its quality and breadth. She also appreciates that it is attuned to what the students of today are really looking for. The content receives positive feedback from students on a monthly basis, who point out to Kaufman which articles have resonated the most with them.
“It’s exciting for me to see how CampusWell has morphed over the years, and how you have kept yourselves contemporary and moved right along with the students in terms of how they like to receive information,” she says. “I like the work that CampusWell has done in terms of transitioning to video-based information, as well as articles that people can read. If you’re one person or a small office, it allows you to expand the type of work that you can do and the audiences you can reach.”
CampusWell’s content reminds students that there is a team solely dedicated to their health and well-being
During periods of stress and anxiety, it is beneficial for students to know that there are resources dedicated to pointing them in the right direction. Kaufman’s efforts to promote CampusWell’s content—and health and wellness in general—have made students aware of her role on campus. “Students know who I am,” says Kaufman. “As an office of one, [CampusWell’s resources allow] me to spread myself further and hit on topics that I couldn’t possibly do by myself.”
CampusWell’s resources are not only useful to students, but to staff and members of the local community, too
In addition to students, other groups on Washington and Lee’s campus are interested in CampusWell’s content and Kaufman’s work. There is a distribution list with faculty members who are keen to receive the wellness emails Kaufman sends out twice a month. Members of the faculty’s human resources team have even reached out to Kaufman to ask for assistance in providing mental health resources for their employee wellness program. “People who have parallel positions to me in our local community services board are also on the list, and they love reading [the content] as well, “ adds Kaufman.
CampusWell is a versatile platform that helps make a multi-departmental wellness initiative simple, sustainable, and engaging. Using technology, high quality, research-based content, and proven marketing strategies, together with your existing assets, we deliver a campus-wide wellness platform that will positively impact your students and institution.
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