Drinking? The science of the buzz and how you can control it

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The science of drinking: How to make it work better for you

If you choose to drink alcohol, you’re likely familiar with the relaxed, chatty buzz that may come early in the evening—and the slump that sometimes follows (the tiredness, the nausea, maybe the fear of what you posted online). If you’re drinking in school, you can learn how to get that buzz without the slump. For those who drink alcohol, this skill is key to a night—no, a lifetime—of positive experiences and few, if any, regrets.

What makes alcohol tricky to navigate? First, we need to understand how alcohol affects us—which in certain key respects is different from popular myth. With those basic concepts, we can choose to drink alcohol in ways that give us what we want from it.

Second, we all like to believe that we make our own choices, and to some extent, we do. But it’s complicated. A ton of research shows that our behavior, including what we drink, is highly dependent on what’s happening around us. In college, getting the alcohol buzz without the slump means grappling smartly with social dynamics, in addition to understanding the science of how alcohol affects us. This is especially relevant when you’re new to college, new to drinking, or both. (The minimum legal age for consuming alcohol in the US is 21.)

This guide is designed to help you figure out: What experience you want to get from alcohol and how to get this experience without negative consequences—that’s how much you can drink, what you can drink, and at what pace

Why some alcohol can feel fun—and more alcohol doesn’t

Getting a buzz on

If you choose to drink alcohol, it may help you relax, socialize, and have fun—up to a point. Depending on what you drink, how much you drink, and how quickly or slowly you drink it, the alcohol level in your blood will rise to a certain level—let’s call it “peak buzz.”

For most people of average tolerance, peak buzz happens when your Blood Alcohol Content (BAC)—the concentration of alcohol in your bloodstream—approaches 0.06 percent. For most people, two to three drinks within an hour will have this effect. Some research indicates that 0.06 percent BAC is on the high side; you may find peak buzz comes at any point after 0.04 BAC.

After the buzz, the slump

Beyond that point—0.06 percent BAC—the enjoyable effects of alcohol decline and wear off. You may feel sleepy, flat, disconnected. You may get moody or sick, or make unwise decisions. From here, there’s no going back to peak buzz. Drinking more alcohol can only take you deeper into the slump and toward regret territory.

The science of the slump—and why you can’t get the buzz back

Explained by Dr. Jason Kilmer, associate professor of psychiatry and behavioral science, University of Washington:

“The biphasic aspect actually occurs within the brain. The brain center that inhibits our actions is the first to be affected (depressed) by alcohol. So without the inhibiting center the other areas somewhat go wild, and we feel uninhibited, etc. Later, the brain functions that allow us to act bolder and less shy also get depressed, and then we slump.” —Dr. Pierre-Paul Tellier, director of student health services at McGill University, Quebec

These buzz effects and slump effects in the chart are examples of how people may experience alcohol; the sequence of effects on each side of the chart is in no particular order.

The key to getting what you want from alcohol

Three questions to match your alcohol intake with peak buzz

What do I drink?

The amount of alcohol you consume depends partly on what you’re drinking. Alcoholic beverages vary enormously in their alcohol content.“I’ve had students say, ‘I only had a few drinks.’ But they’re talking about shots, and they don’t realize that five shots in an hour is the equivalent of five beers in an hour.” —Joan Masters, substance abuse prevention provider, University of Missouri

12 fl ox of regular = 8-9 fl oz of malt liquor = 5 fl oz table wine = 2-3 fl oz of cordial, liqueur, or aperitif = 1.5 fl oz shot of 80-proof distilled spirits

What’s my usual serving size?

The amount of alcohol you consume also depends on the shape and size of your glass or cup. A standard serving size is unlikely to be whatever your new friend just ladled into that solo cup.

How to get the hang of serving sizes:

  • Take bartending classes: Many campuses and community organizations offer classes in bartending and safe serving practices—often for free.
  • Practice measuring and pouring, so you know what 5 oz. wine (for example) looks like in a red solo cup. Remember:
    • Red solo cups come in different sizes.
    • The lines on red solo cups are not reliable measures of serving size.

Try this size calculator (NIAAA)

3 different sized solo cups with 5 fl oz of liquid each

The same size beverage can look very different depending on the size and shape of the cup or glass.

How long will I be out for?

Think about pacing your drinking. Most people take about one hour to metabolize one standard drink. If you’ll be out for, say, four hours, and you plan to have three alcoholic drinks, you may decide to have one alcoholic drink per hour for the first three hours.

Pregaming—drinking before you go out—means you hit peak buzz earlier. If you keep drinking, your mood declines earlier too.

How to estimate your Blood Alcohol Content

BAC calculators and charts help you estimate the number of standard drinks you can consume before your BAC reaches peak buzz (0.06 percent).

Example:
Woman (155 lb, 5’7″): 3 standard drinks in 3 hours
Man (155 lb, 5’7″): 3 Â― standard drinks in 3 hours

Check out this BAC chart (Yale University)

Or this one (Cleveland Clinic)

BAC charts and calculators are useful but limited tools:

  • They estimate how much alcohol someone of your body type and sex can typically drink before experiencing certain effects (positive and negative).

  • They do not account for various other factors that may influence your alcohol tolerance (e.g., age, health, fatigue, medications, food consumed, and whether or not the environment is familiar).

  • You may need to adjust the BAC percentage to account for the amount of time you’re drinking.

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Article sources

Jason Kilmer, PhD, associate professor of psychiatry and behavioral science, University of Washington; assistant director of health and wellness for alcohol and other drug education, Division of Student Life, University of Washington.

Joan Masters, MEd, senior coordinator, Partners in Prevention, University of Missouri Wellness Resource Center; area consultant, The BACCHUS Network.

Ann Quinn-Zobeck, PhD, former senior director of BACCHUS initiatives and training, NASPA - Student Affairs Professionals in Higher Education (peer education initiatives addressing collegiate health issues at US colleges).

Pierre-Paul Tellier, MD, director of student health services, McGill University, Quebec.

Ryan Travia, MEd, associate dean of students for wellness, Babson College, Massachusetts; founding director, Office of Alcohol & Other Drug Services (AODS), Harvard University.

American College Health Association. American College Health Association–National College Health Assessment II: Reference Group Undergraduates Executive Summary Fall 2015. Hanover, MD: American College Health Association; 2016.

Borsari, B., & Carey, K. B. (2001). Peer influences on college drinking: A review of the research. Journal of Substance Abuse, 13, 391–424. Retrieved from https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.602.7429&rep=rep1&type=pdf

Borsari, B., & Carey, K. B. (2006). How the quality of peer relationships influences students’ alcohol use. Drug and Alcohol Review, 25(4), 361–370.

Crawford, L. A., & Novak, K. B. (2007). Resisting peer pressure: Characteristics associated with other-self discrepancies in college students’ levels of alcohol consumption. Journal of Alcohol and Drug Education, 51(1), 35–62.

Harrington, N. G. (1997). Strategies used by college students to persuade peers to drink. Southern Communication Journal, 62(3),  229–242. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/10417949709373057?journalCode=rsjc20

Kilmer, J., Cronce, J. M., & Logan, D. E. (2014). “Seems I’m not alone at being alone:” Contributing factors and interventions for drinking games in the college setting. The American Journal of Drug and Alcohol Abuse, 40(5),  411–414.

Neighbors, C., Lee, C. M., Lewis, M. A., Fossos, N., & Larimer, M. E. (2007). Are social norms the best predictor of outcomes among heavy-drinking college students? Journal of Studies on Alcohol and Drugs, 68, 556–565.

Neighbors, C., Jensen, M., Tidwell, J., Walter, T., Fossos, N., & Lewis, M. A. (2011). Social-norms interventions for light and nondrinking students. Group Processes & Intergroup Relations, 14(5), 651-669. doi: 10.1177/1368430210398014

Palmeri, J. M. (2016). Peer pressure and alcohol use among college students. Applied Psychology Opus, NYU Steinhardt. Retrieved from https://steinhardt.nyu.edu/appsych/opus/issues/2011/fall/peer

Perkins, H. W., Linkenbach, J. W., Lewis, M. A., & Neighbors, C. (2010). Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign. Addictive Behaviors, 35, 866–874.

Seigel, S. (2011). The four-loko effect. Perspectives on Psychological Science, 6(4), 357–362.

Student Health 101 survey, July 2016.

Turner, J., Perkins, H.W., & Bauerle, J. (2008). Declining negative consequences related to alcohol misuse among students exposed to social norms marketing intervention on a college campus. Journal of American College Health, 57, 85−93.

Wechsler, H., Nelson, T. E., Lee, J. E., Seibring, M., Lewis, C., & Keeling, R. P. (2003). Perception and reality: A national evaluation of social norms marketing interventions to reduce college students’ heavy alcohol use. Journal of Studies on Alcohol, 64, 484–494.

The student guide to going out

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Going to a party? Or throwing one? Party-throwers and party-goers play a vital role in shaping the sexual culture of your campus. Party-throwers are the social engineers who design the spaces in which students meet, dance, talk, and sometimes drink or hook up. A well-planned environment helps everyone to make mindful decisions. And as a party guest, you can do a lot to make this easier for your host and more fun for yourself and others. Every time you demonstrate mutual respect, you reduce the likelihood of campus sexual assault and/or alcohol poisoning. Here’s how to throw a great party and be a great guest.

The minimum legal age for consuming alcohol in the US is 21.

How to make your party work for you

Invitation

INVITATION

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How invitations can set the tone and expectations

Set the tone
How you talk about a party can go a long way in helping your guests imagine what it will be like. What’s the tone or vibe you want for your party? For example:

  • If you don’t want people throwing up on your couch, don’t advertise the party with lots of alcohol images.
  • Party themes can be fun—if they’re inclusive and thoughtful. Themes based on racial or gender stereotypes set up the party for failure.
  • Consider how many guests you can realistically handle: the  more people, the more potential for problems.

Set expectations
Are there “house rules” you want your guests to know about? For example:

  • You’d like to know in advance if they’re bringing friends
  • Certain spaces in your venue are off-limits
  • Behavioral tip-offs:
    • “Costumes are optional; respect for everyone is required”
    • “Please help us with cleanup before you leave”

 

Designated greeter

DESIGNATED GREETER

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“Oh, hi there!” Why it helps to have a designated greeter

Set a friendly tone
Consider explicitly assigning someone (or a few people) the task of greeting guests and inviting them in.

House rules
If there’s stuff your guests need to know, like when this thing is shutting down, consider posting it in the entryway.

Check in with arriving guests
Are they arriving alone? Slurring their words? Wobbly on their feet? You might want to check in with someone’s friends, get them medical attention, or not serve them any more alcohol.

Send people home safely
Make sure your guests have a safe way to get home. Check in with them as they leave. Post info about taxi and ride services, as well as medical response resources in case of accidents or alcohol poisoning.

 

Check in with neighbors and campus security

CHECK IN WITH NEIGHBORS AND CAMPUS SECURITY

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Give certain people a heads-up

Here’s why that works out better for you:

Check in with your neighbors

  • Let them know you’re planning a party. Better yet, invite them! Let them know the day and time of the party (start to end).
  • Give them your phone number. Ask them to call or text if they have any concerns. Ideally, any noise complaints would be communicated to you first, rather than to the police. Don’t forget to pay attention to your phone during the party.

Check in with your campus security department

  • They will get in touch with you if something happens in your area that you and your guests should know about.
  • They may give you a call if they get a noise complaint rather than showing up and shutting the party down.
  • They may be able to help people get to and from the party safely.

Check campus policies and state laws

  • For example, if alcohol is being served and you do not have a liquor license, it may be illegal to collect money at the door—for any reason.

 

Dance and Chill Space

DANCE SPACE & CHILL SPACE

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Why parties need several spaces and options

Not everyone has fun the same way all the time.

Dance space
When you’re putting together the playlist or choosing entertainers or DJs, think about how well they fit your values and priorities for the party. Avoid music that seems derogatory or aggressive.

Chill space
Provide a quieter, more well-lit space where your guests can hang out, catch their breath, and talk. Play softer music. It’s a good idea to stock this space with cold water bottles and low-salt, high-protein snacks.

A set-up that makes room for conversation will help your guests communicate more clearly. This is especially important if two people are considering going home together.

Think about adding activities (apart from dancing) that don’t involve alcohol, like JengaÂŪ, board games, and trivia.

 

Off-limits area

OFF-LIMITS AREA
& ISOLATED SPACE

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What to do about isolated spaces

If there are isolated spaces in your party venue, decide whether or not to keep them open and accessible.

If not: Lock the door, rope off the space, and/or hang signs saying the space is closed.

If you keep isolated areas open, assign someone the task of checking in on those spaces throughout the party.

 

Host

GET MEDICAL HELP IN CASE OF ALCOHOL POISONING & HANDLE DIFFICULT GUESTS

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How to trouble shoot at parties

Get medical help in case of alcohol poisoning
Take a moment to familiarize yourself with the medical response resources available on your campus or in your community. If everything goes according to plan, your guests will drink safely and won’t need to use them.

Any of the following symptoms indicates alcohol poisoning
Call for medical help immediately:

  • Can’t walk unassisted
  • Unconscious and unresponsive
  • Vomiting continuously

Handle difficult guests
Keep your cool. Controlling tone and body language can be tricky, but it’s crucial to prevent the situation from escalating further.

  • Make clear “I” statements. Telling someone that they are too drunk or too aggressive invokes defensiveness. Try something like “I’m sorry but I can’t give you another drink” or “I’m going to have to ask you to leave.”
  • Ask for help. If the situation seems volatile, enlist the help of others: your co-hosts or close friends, or friends of the person causing trouble (ask them to take their friend home).

 

Host

WEAR SIGNATURE CLOTHING, CHECK IN ON GUESTS, & SUBTLY DISRUPT UNCOMFORTABLE SITUATIONS

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How to be the party-thrower of party-goers’ dreams

Make yourself noticeable
Pick a certain color, a silly hat, or a large pin (“Here to help!”). This lets guests know where to turn if anything comes up. If a large group is throwing the party, consider trading off “hosting duties” through the evening.

Model supportive social dynamics
Party-throwers are especially attuned to the general mood. You get to take the lead on looking out for one another and treating guests with respect. If you drink alcohol, stop after one or two.

Make the rounds
Introduce people and troubleshoot issues as they come up.

Check isolated spaces, such as bedrooms, closets, and yards.

Subtly disrupt uncomfortable situations
Maybe a guest is getting unwanted attention or someone is pressuring others to drink. It’s your party: You can check in whenever you notice something, no matter how small. The most effective interventions happen early and subtly. Distract people, change the topic, make a joke or an introduction.

 

Designated server

BAR—IF YOU’RE SERVING ALCOHOL

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How to help your guests make mindful choices

If you plan to serve alcohol, aim for an environment in which everyone can make mindful, deliberate choices about whether they want to drink and how much. A successful party does not have to involve alcohol.

If you serve alcohol:

  • Keep it in one place. This way, your guests drink only if they’ve made an active choice to do so. Having alcohol in multiple places suggests that drinking (and often drinking heavily) is the default.
  • Have ice on hand. Your cocktails and mocktails (nonalcoholic cocktails) will feel fancier and your guests will take their time sipping their drinks.
  • Use narrow cups and proper measuring tools. If you’re serving hard liquor, use a 1 oz. shot glass.
  • Offer one or two nonalcoholic mocktails; promote them on signs or posters. Look online for recipes.

 

Designated server

DESIGNATED SERVER

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Why it helps to have a designated server

For guests, this set up makes drinking an active choice rather than a default. It’s easier for people to count their drinks over the course of the evening.

Designated servers are awesome at these party skills:

  • Mixing tasty cocktails that complement the party theme, or just serving beer or wine.
  • Not over-pouring drinks.
  • Keeping an eye out, noticing who needs to switch to something nonalcoholic.
  • Offering nonalcoholic options, including mocktails.

Many campuses and community organizations offer classes on bartending skills and safe serving practices—often for free.

 

How to get invited back

Invitation

NOTICE THE TONE, HOUSE RULES, & PLAN AHEAD

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Pay attention to the invitation

Notice the tone 
The invitation (whatever form it takes) should give you some idea of what your hosts have in mind. Big house party? Chill get-together?

Respect their house rules 
Validate the hosts’ trust in you. They might want to keep certain areas off-limits, or they may need to end things at a certain hour.

Plan ahead
Think about what you want out of the party. If alcohol will be served: Do you want to drink? How much? You can have a great time at any party without drinking any alcohol. If you do plan to drink, a good rule of thumb is one standard drink every hour or 1Â― hours.

Be a good sport about the theme 
If your hosts have gone through the trouble of coming up with a theme, do your best to play along. A good theme will make room for everyone to participate in whatever way they feel comfortable, so feel free to find your own.

  • Does something about the theme seem off to you? Playing to racial or gender stereotypes is unlikely to end well. If the theme raises a red flag, bring that up with the hosts ahead of time. They would probably prefer to tweak things early on than end up with a lousy party.

 

Text message

TOUCH BASE WITH THE HOST

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Touch base with the host in advance

Get in touch with your host at least a day in advance. Do they need help setting up? Or staying late to help clean up? This a great way to show your appreciation.

If you want to bring something, consider snacks (preferably low-salt and high-protein ones, like Greek yogurt dip or hummus with veggies) or mixers. These go quickly at parties, and your hosts will appreciate having extras.

 

A guest waving hello to the host

WELCOME THE NEWBIES,
& SAY HI TO THE HOST

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Say hi to the host and the newbies

Find the host when you arrive
You’re here to see them, and they’ll be happy to know you made it. Ask if they could use a hand with anything.

If you don’t know many people there, tell your host
They want you to have fun. They probably have a good sense of who you’ll get along with, and can introduce you.

If you see new faces in the room, say hello
Offer to show them around, and introduce them to other guests. You’ve been that newbie—remember the relief when someone made you feel welcome in a new space.

If you’re the newbie, branch out

  • Parties are a great place to meet new friends. Foolproof conversation starters: “How do you know [the host]?” and “Got any tips or intel for rookies about life at [this school]?”
  • Trust your instincts. You may be new to this particular space, but you’re very good at knowing when you’re having fun and feeling welcomed. If you’re feeling pressured or getting an uncomfortable vibe from someone, pull a third person into the mix or come up with an excuse to leave the interaction.

 

Dance Space

RESPECT OTHER PEOPLE’S LIMITS – AND YOUR OWN

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Respect other people’s limits – and your own

Fun means different things to different people. Some people would rather hang out and talk than spend the night on the dance floor. Some people will be more comfortable getting physical than others. Whatever it is, pay attention to the cues you’re getting, and respect them.

  • Most of us are very good at reading the subtle communicative cues we get from other people—including in romantic and sexual situations.
  • We can tell when someone is engaged and enthusiastic versus disengaged and uninterested. We notice things like whether the other person is leaning in or pulling away, intensifying or slowing down.
  • Ideal encounters happen when there is mutual enthusiasm. If you encounter anything less than that, take a step back and reassess. Hold out for a better situation.

 

A group of students taking a selfie

LOOK OUT FOR YOURSELF AND OTHERS

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Look out for yourself and others

If you notice a troubling dynamic, think about how best to step in
Perhaps you notice someone experiencing unwanted attention or being pressured to drink more than they want to. Maybe you see some broken glass or someone in need of medical attention.

Whatever it is, there’s always something you can do
This is your community, and you play an important role in making it a positive and supportive one. You could:

  • Check in: Say hello, ask a question, ask for help. A small distraction like that can give someone the out they need.
  • Engage the hosts: Let the people who are throwing the party know sooner rather than later. The sooner you spot potential trouble, the easier it is to redirect things unobtrusively.
  • Find the friends: If you don’t know the people involved, you can find their friends and see if they can intervene.

If you’re worried that your friend is pressuring others
This can be a great opportunity for a stealthy intervention—for example, by joining a conversation or people on the dance floor. If you’re close to your friend, you can always demand that they consult you about something important in the other room.

 

Designated server

IF YOU CHOOSE TO DRINK, DO SO MINDFULLY

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If you choose to drink, do so mindfully

People have different limits when it comes to alcohol
Many people make the decision not to drink alcohol at all. Pressuring someone to drink beyond their limit puts them at risk and creates more work for your host. That guest who drinks too much may get sick, need medical attention, or be unable to get home safely.

Trust your own limits
Be especially cautious if you are stressed or sleep-deprived, taking medication, have alcohol misuse in your family, or have diabetes. If you’ve chosen to drink alcohol, remember to pace yourself so that you’re sober enough to enjoy the party and the company of your friends. Tips for drinking safely:

  • Think ahead to the party and decide if and how much you want to drink.
  • Limit yourself to one drink per hour or 1Â― hours.
  • Hydrate! Alternate alcoholic drinks with water, seltzer, or soda.
  • Ask and remind friends to support your decision about drinking limits.
  • Avoid drinking games. “Drinking games are designed to have you fail and promote more drinking,” says Dr. Scott Lukas, a researcher in substance use and professor of psychiatry at Harvard Medical School.

Include people who don’t want to drink

  • Offer nonalcoholic options if you’re offering to get the next round of drinks: “Does anyone want another beer or soda?”
  • Suggest conversation and dancing—activities that don’t center on drinking. Think of something that everyone can take part in.
  • Model reasonable drinking habits so that sober people feel comfortable being around you. Feel free to turn down a drink you don’t want with a quick “No thanks” or “Still working on this one.”

 

Designated greeter

CHECK IN AGAIN BEFORE YOU LEAVE

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Check in again before you leave

Thank the host for a great party
Ask if they need anything before you head out: Can you lend a hand cleaning up? Can you walk someone home or give them a ride?

Don’t leave your host in the lurch
If your host is dealing with drunk or unruly guests, ask what you can do to help. Maybe you could suggest that everyone head out for pizza, help find the stragglers’ friends, or offer them a ride home.

 

Text message

FOLLOW UP

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Follow up the next day

Thank your host
They’ll be happy to hear what you enjoyed. If their party planning supported different ways to have fun, say how much you appreciated it.

Check in with anyone you may have been concerned about at the party

  • If you weren’t able to act in the moment, don’t assume the opportunity has passed. You can always check in afterward: “I saw you at the party on Saturday. I was concerned. Did that work out OK?”
  • This is especially effective if you are noticing an ongoing dynamic. You might get coffee with a friend to talk about their new relationship. You can also check in with a friend if their behavior has been a little pushy lately.
  • If you are concerned about a friend’s behavior, it can be useful to talk to them later when there is time to sit down.
  • Avoid taking an accusatory tone. Voice your concerns about the particular situation or pattern of behavior.
  • Make sure your friend knows you’re bringing this up because you care about them and you want to look out for them. You can say something like: “I know you meant well” or “You know that I think you’re a great person.”
  • You know your friend best: You’re equipped to figure out how to have a conversation about why it’s wrong to use pressure.

[survey_plugin] Article sources

Melanie Boyd, PhD, assistant dean in student affairs at Yale University; lecturer in women’s, gender, and sexuality studies.

Abbey, A. (2011). Alcohol’s role in sexual violence perpetration: Theoretical explanations, existing evidence, and future directions. Drug and Alcohol Review, 30(5), 481–489.

Abbey, A. (2002). Alcohol-related sexual assault: A common problem among college students [Supplement]. Journal of Studies on Alcohol and Drugs, 14, 118–128.

Benson, B. J., Gohm, C. L., & Gross, A. M. (2007). College women and sexual assault: The role of sex-related alcohol expectancies. Journal of Family Violence, 22, 341–351.

Banyard, V. L., Plante, E. G., & Moynihan, M. M. (2004). Bystander education: Bringing a broader community perspective to sexual violence prevention.
            Journal of Community Psychology, 32(1), 61–79.

Bay-Cheng, L. Y., & Eliseo-Arras, R. K. (2008). The making of unwanted sex: Gendered and neoliberal norms in college women’s unwanted sexual experiences.
            Journal of Sex Research, 45(4), 386–397.

Carmody, M. (2005). Ethical erotics: Reconceptualizing anti-rape education. Sexualities, 8(4), 465–480.

Hingson, R. W. & Howland, J. (2002). Comprehensive community interventions to promote health: Implications for college-age drinking problems.
            Journal of Studies on Alcohol Supplement 14, 226–240.

Lindgren, K. P., Pantalone, D. W., Lewis, M. A., & George, W. H. (2009). College students’ perceptions about alcohol and consensual sexual behavior: Alcohol leads to sex.
            Journal of Drug Education, 39(1), 1–21.

Mohler-Kuo, M., Dowdall, G. W., Koss, M. P., & Wechsler, H. (2004). Correlates of rape while intoxicated in a national sample of college women.
            Journal of Studies on Alcohol and Drugs, 65(1), 37–45.

Sweeney, B. N. (2011). The allure of the freshman girl: Peers, partying, and the sexual assault of first-year college women. Journal of College & Character, 12(4).

The power of placebo: Is it the alcohol – or is it partly in your head?

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The minimum legal age for drinking alcohol in the US is 21.

Anyone who has tried alcohol knows that it affects how we feel, communicate, and behave. After a couple of drinks, we may be more talkative, flirtier, a tad reckless, sleepy. Some drinkers become mellow, others argumentative. Besides the alcohol itself, what influences those responses?

You’re probably familiar with some of the factors that play into this—like drinking on an empty stomach, while taking medication, or after a highly emotional experience. But in a recent survey by Student Health 101, only one in three of you said that our expectations about drinking—what we believe alcohol will do to us— have a “big influence.” In fact, those expectations are powerful. Working in specially designed “bar labs,” researchers have shown over and over that our expectations influence the ways people behave when drinking.

Just thinking that you’re drinking can get you buzzed

If someone hands you a drink that looks, smells, and tastes alcoholic, chances are you’ll feel its intoxicating effects—even if it contains no alcohol at all. That’s the placebo effect, according to a classic review of studies in the journal Addictive Behaviors. What’s more, those intoxicating effects are in line with your beliefs about what alcohol does to you. If you think alcohol will make you more relaxed and social, that faux-alcoholic drink will make you more relaxed and social. If you expect booze to make you more flirtatious and sexy, you’ll become more receptive to and aware of potential romantic interests.

What if someone gives you an alcoholic drink and tells you it might be nonalcoholic? Chances are you’ll report less of a “high” and behave more soberly than you would if you hadn’t been led to believe it was a placebo. Your motor functions will still be impaired by the alcohol, however. This means that even if you feel less drunk than you expected, you can still be unsafe to drive.

Slurring and clumsy? The placebo effect

How we know about the alcohol placebo effect
Most people have heard about the placebo effect when it comes to medications. In studies, people who think they are taking a medicinal drug, but who are actually taking an inert substance (a “sugar pill”), report that it alleviates their symptoms of illness.

The placebo effect is just as powerful in our experience of recreational drugs. We’ve known this for decades. In the 1970s, researchers opened a specially designed “bar lab,” a drinking setting that allowed them to study the effects of alcohol, at the University of Seattle. This has been replicated at many colleges around the world. In 1981, a review of the literature on alcohol and placebo by G. Alan Marlatt, founder of the original bar lab, established that our response to alcohol is influenced by our expectations.

Drinking fake booze can even make us slur our words and become physically or socially clumsy, provided that we believe the alcohol is real, according to the review in Addictive Behaviors (1981).

Students’ Stories:

“My friends knew I had never drunk alcohol before. They told me they bought a beer for me to try, knowing I wanted to be around people I trusted the first time. I drank the beer and started feeling very drunk. I got hot and became more outspoken than I ever had. Later they told me that it was a nonalcoholic drink. I was confused as to why I [experienced] those effects.”
—Jamie N., Indiana Institute of Technology

“I feel like whenever I have drunk nonalcoholic drinks, it does have [intoxicating] effects. I don’t know if that’s because there is a [certain] mindset when drinking this sophisticated drink.”
—Minna D., Clemson University, South Carolina

Where you drink matters

In familiar places and situations, you may have more tolerance for alcohol than in unfamiliar environments.

If you’re drinking someplace new, you may get more drunk than usual on the same amount of alcohol. This means it’s especially important to pace yourself.

Drinking different types of alcohol—drinks that are new to you—may also lower your tolerance, even if their actual alcohol content is what you’re used to.

Why do you get more drunk somewhere else?

In familiar places, we may have more alcohol tolerance
Your brain doesn’t like surprises (perhaps because, over the course of evolution, surprises have tended to be negative). As a result, your brain rapidly associates specific environments with certain expected experiences.

This affects your drinking. If you typically drink in one place, the cues associated with that place—like the smell of beer, or the sight of bottles glowing behind the bar—become linked with alcohol. These environmental cues tend to make you more tolerant of alcohol in that setting, according to a 2011 study in Perspectives on Psychological Science. Over time the effect may diminish, unless you drink more. (Feeling “less drunk” can mask some effects, like slower reaction times; you may still be unsafe to drive.)

In unfamiliar places, we can get more drunk on the same amount
In contrast, drinking in a new situation tends to lower our tolerance. That’s because the brain doesn’t know what to expect without these familiar environmental cues. This means that if you are drinking somewhere new, it’s especially important to pace yourself. You may get much more intoxicated than you would in your usual setting.

With other drugs, like prescription painkillers and heroin, this can have deadly effects, because the usual dose taken in a new setting can become an overdose.

We may get more drunk on unfamiliar drinks
Drinking different types of alcohol may also lower our tolerance, because the novelty of the unfamiliar taste interferes with the cues that ordinarily make us more tolerant.

Studies have shown that people get more intoxicated on the same quantity of alcohol when the flavors and colors of their drinks are changed, again probably because the new drinks don’t provide the usual cues for tolerance (Perspectives on Psychological Science, 2011).

Students’ Stories:

“I was in Brazil drinking [local] wine. The flavor was more watered down than the wine that we sell in the US, so I thought it was not as strong. I thought I could handle it, but I ended up blacking out.”
—Charlie C., University of Maryland

“Sometimes two glasses of wine makes me sick, sometimes I can drink up to four. You can’t really have a number of drinks you say your body can handle, because there’s a lot of variables involved in drinking that people just don’t think about.”
—Kita N., University of Alaska Anchorage

“Beer goggles” work both ways

The more alcohol we drink, the more attractive we rate other people. More surprising, perhaps, is the effect of alcohol on how you see yourself.

Since a placebo drink can produce the same effects, the calmer, sexier, or more sociable person that you think you are when drinking is someone you can also be when you’re sober.

If you find that you can’t free that side of yourself without drinking—or if drinking brings out your less flattering characteristics—it’s important to seek help. See Find out more today.

How does alcohol affect the way you see yourself?

Alcohol amplifies our existing traits
Alcohol also affects how you see yourself. Alcohol does not typically change your personality. Instead, it exaggerates or suppresses your existing traits, particularly the ones that you expect it to enhance or diminish.

If you can be charming and witty after a few drinks, you can be charming and witty sober. It just takes belief in the possibility and an appropriate setting.

If you find that you can’t get there without drinking—or if drinking unleashes your less flattering characteristics—seek help. These are risk factors for serious drinking problems. Your college counseling center is a good place to start.

Alcohol makes us see others as more attractive
Yes, science confirms that alcohol makes potential sex partners look more attractive. In a 2011 study of 80 heterosexual college drinkers, those who were mildly or moderately drunk rated pictures of opposite-sex strangers as more attractive than did those who were sober. Perceived attractiveness increased in parallel with the participants’ blood alcohol concentration (BAC), according to the Journal of Social Psychology. 

Your culture may affect the way you get drunk

Views about alcohol and drinking vary from culture to culture. In the US, alcohol tends to be associated with aggression, researchers say.

Some studies suggest that this belief itself leads to more violent behavior by drunk people. It’s probably more complicated than that, but there’s no doubt that drinking “for courage” can lead to risky behavior.

Could our cultural perspective contribute to aggression?

Two main drinking styles were identified initially in relationship to the geography of Europe, according to a 2003 study published by the National Institutes on Alcohol Abuse and Alcoholism.

Where drinking is “heavenly or demonic”
The “Northern” or “dry” European countries—like the UK, Ireland, and the Scandinavian nations—traditionally view drinking as a masculine activity that takes place in bars and pubs, not at home. Getting drunk is often the goal, and alcohol tends to be viewed as either heavenly or demonic, according to the geographical “drinking styles” analysis.

Where drinking is part of family life
In contrast, countries like Italy and France see drinking (wine, particularly) as a part of family meals. Obvious drunkenness is discouraged and shamed. In these “wet” or “Southern” drinking cultures, alcohol is seen as a food, which is neither extremely bad nor good; instead, people who become drunk are seen as lacking self-control. Daily drinking is seen as acceptable in moderation.

Where the US sits in all this
The US tends to have a more “Northern” perspective. Here, drinking is commonly associated with aggression. In part as a result, our policies around alcohol tend to swing between moral opposition (Prohibition being the most obvious example) and more permissive. Daily drinking is viewed skeptically, even if it’s moderate.

How our beliefs about alcohol and aggression affect us
Some studies suggest that the “Northern” belief in alcohol increasing aggression itself leads to more violent behavior by drunk people. However, it’s more complicated than that. Additional research has found that these beliefs affect actions only in certain circumstances, and that larger amounts of alcohol increase drinkers’ aggression regardless of their beliefs.

In a 1995 study, alcohol increased aggression in those who thought it would, but only if they were provoked, according to the Journal of Studies on Alcohol and Drugs. That said, there’s no doubt that drinking “for courage” can lead to disinhibited and potentially dangerous behavior. Healthier coping methods include physical activity, getting outdoors, playing or listening to music, and discussing your fears with a counselor or friend.

The more positive effects you expect from alcohol, the greater your risk

The more you believe that alcohol’s effects will be positive—and the less you see the downside—the more likely you are to drink and, especially, to drink heavily.

If you believe that alcohol will make you feel euphoric, or cure your social anxiety, your risk of developing a dependence on alcohol is higher than average, studies show.

Could your expectations get you hooked?

What if you expect alcohol to make you feel good?
People who expect alcohol to make them feel euphoric and less socially inhibited are at higher risk for binge drinking and alcoholism, according to multiple studies.

In a study of over 200 college students, first-year undergraduates who thought drinking would bring on euphoria had higher rates of heavy drinking as fourth-year students, according to the journal Psychology of Addictive Behaviors (2009).

What if you expect alcohol to “fix” you?
Specific beliefs that alcohol can “cure what ails you” can be particularly harmful. 

In a 2006 study of college students with high levels of social anxiety, those who believed alcohol could relieve their social fear, and who had little faith in their ability to refuse unwanted drinks, drank more alcohol more frequently than the socially anxious students who did not share those beliefs (Addictive Behaviors).

For help cutting back or quitting, see Find out more today on the page.

Taylor Rugg

Taylor Rugg. Third-year undergraduate at Hobart and William Smith Colleges in New York, double majoring in “war, warfare, and the soldier experience,” and writing and rhetoric; Student Health 101 Student Advisory Board 2015–16; age 21.

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Rating: 4/5 stars

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Are you a social engineer?: 4 ways to use your powers for good

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Feel like throwing a party? If so, you’ll play an important role in shaping the social culture of your campus. Party throwers are the social engineers who design the spaces in which students meet, dance, talk, and sometimes drink or hook up. You can help build the campus you really want.

Party hosts are in a great position to help reduce the rates of campus sexual assault. Research consistently shows that sexual violence is not an isolated phenomenon; it occurs within a broader culture of pressure and disregard for others. By holding ourselves and each other to a higher standard, we can de-normalize the low-level disregard that is often a precursor to sexual violence. We should be concerned with pressure even when no one is out to cause harm, as we always deserve to have our boundaries and limits respected.

As a party thrower, you can create an environment that makes it easier for people to make mindful decisions in which mutual respect and recognition are the default. A great party involves thinking proactively about the kind of experience you want to create. What tone and vibe are you going for? How can you make sure your guests enjoy it? How can you arrange the space in ways that help people feel comfortable?

1. Talk it out

Get together with your roommates or cohosts and discuss your goals and responsibilities for the party:

  • What do you want out of this event?
  • If this party goes as well as it possibly could, what would that look like?
  • What can help you get there?
  • What might get in your way?
  • What can you do to make space for people to participate in different ways? Of course you want your party to be fun, but fun means different things to different people.

If you’re throwing this party on behalf of a student organization or club, know your college’s policies, and consider opening up the conversation to all the members. Everyone should be on the same page about basic priorities. Think aloud about how those priorities align with your mission as a group. Also: Is this the first party you’re throwing with the newest members of your group? As seasoned members, you get to take the lead on modeling positive group dynamics: looking out for each other, treating guests with respect, and upholding your group’s values. Never throw a party in a shared home without your roommates’ agreement.

Heads up to neighbors & campus security

Talk to your neighbors

  • It’s worth visiting your neighbors a few days before the party. Give them a heads-up. If appropriate, invite them. Let them know the day and time (start to end) and ask if they have anything going on then that you should keep in mind.
  • Give them your phone number. Ask them to call or text if they have any concerns. Ideally, any noise complaints would be communicated to you first rather than to the police. Don’t forget to pay attention to your phone during the party.

Call up campus security 

Consider giving your campus security department (or campus police) the same heads-up. Here’s why:

  • They will get in touch with you if something happens in your area that you and your guests should be aware of.
  • They may offer to give you a call if they get a complaint rather than showing up and shutting the party down.
  • They can help you handle guests who shouldn’t be there and may be able to help people get to and from the party safely. Campus security and police often organize patrol duties based on where events are taking place.
How to invite fun, not trouble

Plan how you reach out to people to invite them to the party

  • Promote the party using language that matches your priorities for this event. How you talk about a party can go a long way in helping your guests imagine what it will be like. What’s the tone or vibe you want for your party? How can you craft an invitation that communicates that to your guests? For example, if you don’t want people throwing up on your couch, don’t advertise the party with lots of alcohol images, because then you’re inviting people who want to get drunk enough to throw up on your couch.
  • Think about how your theme and invitation may be perceived by people of different backgrounds.
  • Consider including some language about your expectations for your guests. Are there “house rules” you want them to know about? For example:
    • If you don’t have a lot of space, you could ask people to let you know if they’re bringing friends.
    • If there are spaces in your venue that are off-limits, you can mention that in the invitation.
    • You can include guidelines for behavior, (e.g., “Costumes are optional; respect for everyone is required,” or “We will set up before the party starts; please help us with cleanup before you leave”).
    • Articulate your rules about serving alcohol to minors and drivers, and provide information on alternative transportation and parking.

2. Set up thoughtfully

As you set up, consider how your guests will interact with the space throughout your party. Music and dance are staples of a great party. So are conversations and personal connections.

If you are setting aside a dance floor, make sure you also have a quieter, more well-lit space where your guests can cool off, catch their breath, and talk. You might stock this space with cold water bottles, snacks, softer music, and a fan. A setup that makes room for conversation will help your guests communicate more clearly. This is especially important if two people are considering going home together. They can take a break from the loud dance floor to check in about what they want to do next.

If there are isolated spaces in your party venue, decide whether or not to keep them open and accessible. If you do, assign someone the task of checking in on those spaces during the party.

When you’re putting together the playlist or choosing entertainers or DJs, think about how well they fit your values and priorities for the event.

Students at a party

3. Welcome to the party!

Make a plan for how you will welcome your guests, help them feel comfortable, and check in on them throughout the party. As hosts, you will be especially attuned to the general mood. You can make the rounds, introduce people, and troubleshoot issues as they come up.

Hosts are well positioned to step in if they notice uncomfortable dynamics, like a guest experiencing unwanted attention or someone pressuring others to drink. It’s your party—you can check in whenever you notice something, no matter how small. The most effective interventions happen early, when (in many cases) they can be subtle.

Consider signaling who is hosting the party. Wear a signature piece of clothing, a vivid color, or silly hat. This helps guests know where to turn if anything comes up. They may need directions to the bathroom,  escape from someone who is making them uncomfortable, or help turning away someone at the door or seeking medical attention for a friend who has overdone it.

If a large group is throwing the party, consider trading off “hosting duties” over the course of the evening.

The role of designated greeters

Why it helps to have a designated greeter

Consider explicitly assigning someone (or a few people, depending on how big the party is) the task of greeting guests and inviting them in. It sets a friendly tone for the party and makes guests feel welcome in your space. Greeters (like alcohol servers) should not drink alcohol themselves.

This is also a good way of reminding guests of the “house rules” and checking in on them as they arrive. Are they arriving alone? Are they slurring their words? Do they seem wobbly on their feet? You might want to check in with someone’s friends, get them medical attention, not serve them alcohol, turn them away at the door, or send them home in a taxi.

How to de-escalate a charged situation

Make it a habit to disrupt troubling dynamics early. This is usually easy: distract people, change the topic, make a joke. In some cases—for example, if someone is violating your community standards, potentially making you liable for negative consequences, or showing aggression—you may need to address the situation directly.

Tips…

  • Keep your cool. Controlling our tone and body language can be tricky, but it’s crucial to prevent the situation from escalating further.
  • Make clear “I” statements. Telling someone that they are too drunk or too aggressive will only invoke defensiveness. Instead, try something like “I’m sorry, but we can’t let you in and risk violating community standards,” “We can’t give you another drink,” or “I’m calling a taxi to get you home.”
  • Ask for help. If the situation seems volatile, enlist the help of others: your cohosts or close friends, friends of the person causing trouble (ask them to take their friend home), or campus police.

4. Can I offer you a drink?

If you intend to serve alcohol, come up with a plan for how you will keep your guests safe. Do your best to create an environment in which everyone can make mindful, deliberate choices about whether they want to drink and how much. Alcohol does not cause sexual violence, but it can make people more vulnerable to pressure or coercion (and sexual aggressors may deliberately use it this way). A successful party does not have to involve alcohol. Always provide plenty of non-alcoholic beverages. The legal age for drinking alcohol is 21.

Rather than leaving alcohol around for people to serve themselves, it’s worth assigning a couple of people that task. Here’s why this helps:

  • Designated servers can mix tasty cocktails that complement the party theme, or just serve beer or wine.
  • Designated servers are careful to measure and not over-pour drinks—a task that is infinitely more difficult for your distracted guests, who may have already been drinking.
  • Designated servers can keep an eye out, noticing who has had too many drinks, who needs a glass of water, and who needs to switch to something nonalcoholic.
  • For guests, this setup makes drinking an active choice rather than a default. It’s easier for people to count their drinks over the course of the evening.

Spot signs of trouble: Take a moment to familiarize yourself with the medical response resources available on your campus or in your community. If everything goes according to plan, your guests won’t need to use them.
Any of the following symptoms indicates alcohol poisoning. Call for medical help immediately:

  • Can’t walk unassisted
  • Unconscious and unresponsive
  • Vomiting continuously
  • Clammy skin or slow breathing

How to serve smart

Many campuses offer classes on bartending skills and safe serving practices—often for free! If you’re involved in planning parties where alcohol may be served, sign up and attend a class to get yourself ready.

Tips for serving smartly and safely

  • Keep the alcohol in one place so your guests drink only if they’ve made an active choice to do so. Having alcohol in multiple places suggests that drinking (and often drinking heavily) is the default. Consider giving guests a couple of tickets they can exchange for alcoholic drinks to help limit their consumption.
  • Have some ice on hand. Your cocktails will feel fancier and your guests will take their time sipping their drinks. Don’t forget “mocktails” (festive nonalcoholic drinks) and plenty of water, caffeine-free sports drinks, and juice.
  • Use proper measuring tools. If you’re serving hard liquor, use a 1-oz. shot glass to measure out drinks. Shot glasses have an excellent feedback loop to let you know when you’ve over-poured: they spill over.
The after-party

Organizing a successful after-party

The party may have ended, but the after-party is just getting started.

  • Make sure your guests have a safe way to get home. It’s your party until the very last stragglers head home. Have a list of taxi numbers and help your guests make the calls. 
  • Correction: It’s your party until everything has been cleared away. Well in advance, assign cleanup responsibilities so that everyone knows what is expected of them when the party ends. A little organization goes a long way.
  • Find a time to talk with your cohosts and neighbors about what went well and what you want to do next time. Consider soliciting friendly feedback from your guests: Did they have a good time? What did they like about the party? What did they think was missing?
The surprising effect of alcohol expectancies

Alcohol does what we expect it to

Here’s how that works

We don’t need alcohol to socialize or have a good time. Alcohol doesn’t generate any new desires in us or give us any new skills. Science is proving that many of the effects we commonly associate with drunkenness are not biological or physiological. Instead, those effects are the result of our own beliefs and expectations.

You may have heard of studies in which participants falsely believe that they are consuming alcohol. Although their drinks look and smell alcoholic, these study participants have consumed no alcohol at all. Yet they behave “drunkenly”: they become loud, flirtatious, talkative, and sometimes inappropriate. Researchers call this effect “alcohol outcome expectancies.”

Any of the positive effects of alcohol that we experience are already within us. If you can be witty and charming after a couple of drinks, you can be witty and charming while sober.

More alcohol does not mean people will have more fun. If anything, more alcohol increases the chances that someone will damage your place and possessions, or become intoxicated to the point of alcohol poisoning and require medical attention. As party throwers, you are ultimately responsible for the health and well-being of your guests, whether or not they are are legally old enough to drink alcohol. The best thing you can do for your guests is to make it easier for them to pace themselves and drink responsibly.


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Personal mixology: Your body, your life, your limits

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Not all of us can handle the same amount of alcohol. Different body types, genes, minds, and experiences affect our tolerance. Here, five students talk about their relationship with alcohol in the context of their own risk factors: A family history of alcoholism; fatigue and stress; small body size; medication interaction; and diabetes. Two experts suggest customized strategies for managing their alcohol consumption.

Experts

  • Dr. Nathilee Caldeira is a licensed clinic psychologist at the Student Mental Health Center at Columbia University Medical Center, and the founder of Let’s Talk Psychological Wellness PC. (NC)
  • Dr. Scott Lukas directs the Behavioral Psychopharmacology Research Laboratory at McLean Hospital in Belmont, Massachusetts, and the McLean Imaging Center. He is professor of psychiatry at Harvard Medical School. (SL)

* All students’ names have been changed for privacy. All students featured are age 21+.

Drinking while small-bodied

Callie’s story:
“I’m 4’11”, 87 pounds. It’s difficult when friends don’t think about the fact that I can’t drink as much as they can. I become intoxicated quicker. I drink occasionally, two drinks at most.”

Why is being small-bodied a risk factor when drinking?
Callie* is a female fourth-year student at Empire State College in Saratoga Springs, New York
  • People with lower body weight have a slightly higher Blood Alcohol Content [BAC] after drinking the same amount as heavier people.
  • Most women have a lower ratio of muscle to fat than most men, meaning they have less blood and water to dilute the alcohol.
  • Women typically have less alcohol dehydrogenase (an enzyme that breaks down alcohol).
  • The sex hormones interact with alcohol: Alcohol is often more intoxicating just before menstruation.
How Callie handles it
“I make it known before everyone is under the influence that I’m either not drinking or will only have one alcoholic drink. I stick to what I say, so I’m taken seriously the next time.

“I avoid situations where I will feel pressured. Although this didn’t used to be the case when I was younger, I never go out in social situations where there is drinking on a whim. Sometimes I tell everyone that I’m the designated driver. More often than not, my friends are understanding.

“When I do drink, I pre-plan: I have plenty of fluids afterward, and make sure that I eat and get a good night’s sleep.”

Expert view
“Callie has high awareness, knows her limit, and already practices strategies to say no and reduce her drinking. She is managing her risk factor very effectively.” —NC

Red flags for small-bodied drinkers
  • Hanging out with people you don’t know very well
  • Hanging out with anyone who drinks excessively
Strategies that work
  • “Being firm and sticking to a plan is the best strategy.” —SL
  • “Practice saying ‘no’ prior to going out, maybe role-playing with a friend or counselor. Ask and remind friends to support your decision about drinking limits.” —NC
  • Drink more slowly: Use a larger glass with added seltzer or soda.
  • Choose lower-alcohol drinks, e.g., light beer, mixed drinks with only 1 shot of 80-proof liquor, or regular wine.
  • Alternate with non-alcoholic drinks: “A ‘virgin’ pina colada or ‘virgin’ daiquiri often looks exactly like the mixed drink, which may take some of the pressure off.” —SL

Drinking while medicated

Junot’s story:
“I take Lamictal every day for manic depression [bipolar disorder]. I have been taking it for seven years. If I drink too much, the medication will not work properly for the next day or so.”

Why is medication a risk factor when drinking?
Junot*, male, first-year student at Wake Technical Community College in Raleigh, North Carolina
  • Interactions between alcohol and medication are common. Alcohol can amplify or reduce the effects of medication, and worsen your driving.
  • “Alcohol does not mix well with any medication that is used to treat a psychiatric condition. The interactions are not always predictable, and they can change over time in the same person.” —SL
  • Talk with your prescribing doctor or pharmacist about interactions between alcohol and medications, whether they are prescribed, over-the-counter, or herbal.
  • Check for drug and alcohol interactions.
How Junot handles it socially
“I drink every weekend or every other weekend, usually locally-brewed wheat beers and white wines. I normally only have one or two, sometimes a little more if I’m not driving. Every once in a while I’ll have a lot to drink around close friends.”

Expert views
Junot is right to be very cautious about driving: “If you drink while taking Lamictal, you can have increased dizziness, drowsiness, difficulty concentrating, and impaired judgment. Also, he still needs to set limits before he goes out with friends. If Junot enters a manic phase, he may not be able to control his drinking. Drinking at a bar is still risky unless he has a non-drinking buddy to watch over him. The effects can creep up quickly.” —SL

“Junot’s consistent medication use shows high commitment to his health and managing his mood symptoms. Nevertheless, he continues to practice habits that may put this health goal at risk (e.g., sometimes drinking in excess of two drinks).” —NC

Red flags for drinking while medicated
  • Deciding to drink more than usual without close friends nearby
  • Drinking unfamiliar alcoholic beverages, which may interact with your medication in unexpected ways
  • A depressive phase, which raises the risk of self-medicating with alcohol
Strategies that work
  • Brief counseling sessions can help you decrease the frequency and amount of alcohol use, and help you strategize around the conflict between good health and risky habits. —NC
  • Instead of relying on your instincts about what’s a safe environment, come up with a written safety plan that addresses if, when, where, and how much to drink; e.g., “Two alcoholic drinks diluted with extra seltzer, drinking only if the environment seems safe, and leave by 12:30 a.m.” —NC

Family history of alcoholism

Sam’s story:
“Both my parents were alcoholics. When I was growing up, my parents fought all the time and we were super-poor. I bounced between their homes, and my dad abused me. I’ve moved 38 times in 35 years. I have perhaps three alcoholic drinks a year, and I’ve been drunk three times in my life. There are a hundred other more fun things I can think of to do.”

Why is family alcoholism a risk factor when drinking?
Sam* is a transgenderqueer student in the professional program at Hudson Valley Community College in Troy, New York
  • Alcoholism can run in families, according to an extensive body of research.
  • “If people in your family struggle with alcohol abuse, you’re not doomed. Up to 30 percent of an individual’s risk of alcoholism is genetic. The environment and your own experiences contribute 70+ percent.” —SL
  • Researchers’ estimates of the genetic influence on alcohol use disorders is somewhat mixed. The National Institute of Alcohol Abuse and Alcoholism says genes are responsible for about 50 percent of the risk for alcoholism. The quality of parenting, which can be impaired by alcohol abuse, also affects children’s risk of developing an alcohol use disorder later.
How Sam handles it
“This has absolutely influenced my relationship with alcohol, as has watching people do stupid things while drinking. I refused to drive with anyone who has had even a sip. I am often the designated driver. I’ve called the cops on an ex who got behind the wheel while drunk.”

Expert views
“Both parents have a known alcohol-use disorder and there’s a history of interpersonal trauma. This places Sam at high risk for alcohol misuse, abuse, or dependence. However, Sam shows high awareness of how personal history contributes to risk and practices preventive habits, and is doing an excellent job.” —NC

“We often see the children of parents with an alcoholic-use disorder go to the extreme and never touch any alcohol, because they’ve lived through the devastation that excessive alcohol causes.” —SL

Red flags for people with a genetic susceptibility
  • You may be especially sensitive to environmental triggers. “The smells of preferred alcoholic beverages are the primary cues. People, places, and even events are secondary cues. Seeing a drinking buddy unexpectedly can trigger the craving for alcohol.” —SL
  • If there’s a history of trauma, you may be at greater risk for difficulties and stress in intimate relationships. —NC
Strategies that work
  • “Knowing that you have a family history of alcoholism is key. And know your cues, which are specific to individuals: One person may crave beer and have no reaction to whiskey or vodka. If you used to go to a specific bar to drink, then go to a different establishment for dinner.” —SL
  • “If you can’t easily cut down, switch to a different beverage; perhaps pick one that is not so tasteful. This strategy will help reduce the number of drinks per night.” —SL
  • Put a limit on your drinking: Figure out your limit.
  • Drink slower: “‘Savoring’ the drink spreads out the absorption over a longer period so that blood alcohol levels do not get dangerously high. Avoid ‘chugging’ or any drinking games. Drinking games are designed to have you fail, and they promote more drinking.” —SL
  • Seek support from an individual therapist or a support group such as Adult Children of Alcoholics, Al-Anon, or Alateen.

Fatigue + stress + alcohol

Briona’s story:
“I love to have my friends over and throw back a few beers. I’ve been fatigued and stressed due to school. How much I drink depends on my mood. I’ll have a beer at least two or three times a week, but other times I’ll lose count.”

Why is fatigue + stress + alcohol a risk factor?
Briona*, female, second-year student at a public university in Michigan
  • Alcohol is a depressant. Its effects can be exaggerated when you’re fatigued, depressed, anxious, or stressed.
  • “Alcohol can reduce the ‘perception’ of stress. But with increased use, continued drinking actually dampens your stress response mechanisms, and it becomes a cycle of dependency because heavy alcohol use causes a good deal of stress (worrying about withdrawal signs, getting sick, having an accident, etc.).” —SL
How Briona handles it
“I’m a pretty casual drinker. I have a beer at least two or three times a week when school is in session. During breaks from school, it’s not unusual for me to go on three- or four-day benders. Summertime is full of vacations that I take with friends, and we always have alcohol on us. If I’m stressed, drinking helps me forget about that stressor for a while. Alcohol doesn’t have that much of an effect on either my stress or fatigue levels.”

Expert view
“While Briona is aware of her stress levels and the conditions that exacerbate it, she doesn’t seem aware of the risk of managing stress through alcohol, and she demonstrates inconsistent behavior when trying to do this. She is not managing her risk factor very effectively.” —NC

Red flags for drinking while stressed or fatigued
  • Increased stress, post-exam periods, breaks and vacations
  • “Excessive drinking places you and your friends at greater risk for driving while intoxicated, getting into cars without a designated driver, arguments and fights, and poor sexual health decisions.” —NC
  • “Thoughts like ‘Having a few drinks makes my troubles go away’ predict future alcohol dependency problems.” —SL
  • Anxiety: “If you have an anxiety disorder, you are more than twice as likely as someone without an anxiety disorder to develop an alcohol dependency.” —SL
Strategies that work
  • “Try counseling sessions with a specific focus on stress and alcohol misuse, healthy strategies, and stress-management tools.” —NC
  • “To develop more consistent habits, monitor your alcohol use by keeping a diary. Set a goal for alcohol use, including places, frequency and amount, and how friends can help.” —NC
  • “I know this sounds corny, but get plenty of sleep! The cycle of being tired all the time will increase stress, blood pressure, diabetes risk, depression, and a whole host of other problems that an individual might try to self-medicate with alcohol.” —SL
  • Guide to managing your stress

Drinking while diabetic

Christophe’s story:
“I use insulin and check my blood sugars three or four times a day. My friends know I’m diabetic, so they always watch out for me. I drink anything, really, but I try to drink low-carb beer and mixed drinks with diet pop.”

Why is drinking while diabetic a risk factor?
Christophe,* male, fourth-year student at Mount Allison University in New Brunswick, Canada
  • Most people with diabetes can safely consume alcohol in moderate amounts, according to the American Diabetes Association (ADA).
  • It is very important to monitor your blood sugar and be alert for symptoms of hypoglycemia, which can be similar to those of intoxication.
  • The ADA recommends a limit of one drink a day for women, two for men.
  • “Alcohol increases triglyceride levels [a risk factor for diabetes and complications of diabetes] and can interfere with the positive effects of oral insulin products.” —SL
  • Consult a doctor about managing your own situation.
How Christophe handles it
“I usually drink twice a week. Since alcohol brings down blood sugars, I will occasionally have a drink made with real sugar. I always carry sugar pills. My friends can tell if I look shaky and sweaty, and they come and ask if I’m OK.”

Expert view
“Christophe is aware of his health condition: He monitors it regularly, and he’s willing to adjust his behavior, but he is not managing the risk factor very effectively. Alcohol lowers blood sugars, but it’s more complicated than that. Over time, alcohol can reduce the effectiveness of insulin and raise glucose levels. He should consult his own health care providers about his. Christophe seems to act on good information when he has access to it.” —NC

Red flags for people with diabetes
  • Socializing with people who may not know about your health condition.
  • Deciding to drink more frequently and consuming increased amounts of alcohol.
  • “Signs of hypoglycemia include: blurred vision, rapid heartbeat, pale skin color, sweating, shaking, and skin tingling. Other signs that will be apparent include: sudden mood changes, nervousness, fatigue, extreme hunger, and eventually a quick loss of consciousness.” —SL
  • Drinks may have more hidden calories than Christophe realizes, and then he could be thrown into a dietary imbalance, increasing the risk of complications.”—SL
Strategies that work
  • Talk to your doctor about safer alcohol use while managing diabetes.
  • “Adhere to a rule about what types of drinks can be consumed safely, and then follow a strict limit.” —SL
  • “Only individuals who have their diabetes and blood sugar well under control should consider social drinking. The calories provided by a single drink should be counted as two fat exchanges. Alcohol also stimulates appetite in many people; that can cause overeating and is a problem for people with diabetes.” —SL

Strategies for managing your alcohol consumption

Practice saying “no” to a drink

  • Role-play with a friend or counselor.
  • Ask and remind friends to support your decisions about drinking limits.

Alternate and/or dilute your drinks

  • Ask for “lighter” alcoholic drinks with less alcohol, or in a larger glass with added seltzer or soda.
  • “Ask for a ‘virgin’ pina colada or ‘virgin’ daiquiri. These drinks look exactly alike, which may take some of the pressure off.”  —SL
  • Alternate alcoholic drinks with water, seltzer, or soda.

Shake up your habits

  • Switch to a different beverage—one that isn’t your favorite.
  • “Avoid ‘chugging’ or drinking games. Drinking games are designed to have you fail, and they promote more drinking.” —SL

Know your cues

  • Cues or triggers are specific to individuals. Know what yours are. One person might crave beer and have no reaction to whiskey or vodka.
  • “If you used to go to a specific bar to drink, then go to a different establishment for dinner.” —SL
More strategies here:

Drink slower

  • “Increasing the duration that it takes to finish a drink—‘savoring’ the drink—spreads out the absorption over a longer period so that blood alcohol levels do not get dangerously high.” —SL
  • Impose limits, e.g., “I know I can handle one drink an hour after food, and I max out at two drinks a night.”

Try strategic counseling

  • Brief counseling sessions can help you decrease the frequency and amount of your alcohol use, and address specific risk factors.
  • Consider a support group, such as Adult Children of Alcoholics, Al-Anon, or Alateen.


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