How to leverage your environmental sustainability to attract and retain students

Many current and prospective students are concerned about environmental wellness and look to their colleges for leadership. Studies show that university students are more knowledgeable about sustainability and more environmentally conscious than older generations. They have strong attitudes about the environment and are more likely to report “green” behaviors, such as choosing to eat a more sustainable diet. A recent international survey of students in higher education institutions around the world found that 92 percent of respondents “believed sustainable development is something universities should be actively promoting and addressing.” 

A simple Google search reveals numerous articles that rank colleges based on how “green” and eco-friendly they are. In addition, the Association for the Advancement of Sustainability in Higher Education publishes a campus index report geared toward students who are actively deciding where to apply. 

These illustrate the importance of having environmental wellness initiatives in place and effectively communicating them to your current and prospective students. 

How CampusWell can help bolster your school’s sustainability initiatives

CampusWell is committed to supporting schools so that their students can achieve wellness in all eight dimensions, including environmental wellness. CampusWell creates original, science-backed content focused on student success that can help colleges meet their wellness goals and promote environmental sustainability on campus. Examples of environmental topics featured in CampusWell include how (and why) to ditch single-use plastics, creative ways to use up kitchen scraps, and a guide to “plogging” (picking up litter while jogging).  

How CampusWell can help you communicate your sustainability progress

Imagine having your own sustainability initiatives supported by highly relevant, relatable content that is ready-made for your school. Now imagine if you could communicate these initiatives directly to your students’ smartphones. This is where CampusWell’s unique digital platform comes in. 

Our program is completely customizable, which means you can add your school’s branding and custom content to your personalized CampusWell site. Any of your student affairs departments can use this space to communicate events, initiatives, and successes directly to your students. For example, you can use the platform to promote the use of green space around campus, announce workshops hosted by your financial aid or career centers, and share public health reminders from your health and fitness centers.